We are looking for a Data Analyst who will be responsible for developing, implementing, and optimizing programmatic advertising campaigns across multiple platforms.
Effectively communicate digital strategies and rationale for tactical approaches of each campaign
Be a platform expert, familiar with all optimization levers and features of the DSP
Stay apprised of current and new DSP functionality and/or data offerings and successfully deploy on relevant campaigns
Keep up-to-date with industry trends and be a subject matter expert on programmatic media buying
Collaborate with IT, Ad Operations, and Media Planning Teams on site tagging, creative tag delivery, campaign strategy/execution, and reporting
Collaborate with Analytics and Database Teams to leverage DMP segments for specialized targeting
Spot opportunities for new tactics/improved ROI/forecast investment and return
Set up programmatic campaigns for launch (creative trafficking, testing, tag management, ad server campaign setup)
Help identify new opportunities, and present recommendations for growth
Bachelor’s degree in a technical or business discipline (Economics, Business, Engineering, Mathematics)
At least 1 year experience in an analytical capacity
Competitive monitoring tools, ComScore, Compete, Pathmatics, is preferred
Experience buying or selling media on an advertising platform (DSP, SSP, Google AdWords)
Proven technical knowledge to understand how to utilize our tech stack to design and optimize campaigns
Expert in Excel and/or Spreadsheets
Competitive compensation package, including salary, bonuses on hiring goals, and company merit-based bonuses
Entrepreneurial, can-do passionate team
Driven work environment that recognizes, respects and appreciates results