Data Analyst-Media Strategy

Holland America Group-posted 3 months ago
Full-time • Mid Level
Miami, FL
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One of the best-known names in cruising, Princess is the world’s leading international premium cruise line and tour company, carrying millions of guests each year to hundreds of destinations around the globe. We give our guests the Medallion Class experience others simply cannot. The Love Boat promises something for everyone. We are looking for an amazing Specialist, Media Solutions to fill this role, which is based in our Doral office. The Media Solutions Specialist works independently and cross-functionally to ensure first-party audiences are activated accurately, perform effectively, and are properly integrated across platforms via LiveRamp and other tools. This individual is expected to identify opportunities within Adobe Analytics and Tableau without needing step-by-step direction, helping to surface insights that inform optimization and retargeting strategy. They also support campaign development by creating audience-driven creative briefs and partnering with media and creative teams to ensure campaigns launch with accuracy and impact.

  • Create and manage first-party audience segments in the CDP. Ensure accurate taxonomy, documentation, and flow across platforms.
  • Troubleshoot tagging or data integration issues.
  • Proactively pull and interpret data from Adobe Analytics, Tableau, and other platforms to deliver media performance insights.
  • Identify optimizations and share reporting to support decision-making.
  • Use first-party data to expand the reach of retargeting audiences beyond cookie-based limitations.
  • Partner with media and creative teams to build audience-led campaigns, track delivery and performance, and proactively monitor (along with the support of media agency) the scale of retargeting, identifying when audience pools shrink, overlap, or under-deliver.
  • Write and manage audience-driven creative briefs for select initiatives.
  • Ensure delivery of assets, maintain timelines, and follow through with reporting.
  • Coordinate with internal and agency teams to request, QA, and troubleshoot campaign tags.
  • Support ongoing transition to cookieless measurement where applicable.
  • Maintain documentation of audience structures, flows, and campaign learnings. Support enablement and understanding across departments.
  • Minimum 2 years of experience in digital advertising or paid media strategy
  • Minimum 1 year of experience with Customer Data Platforms (CDPs)
  • Minimum 1 year of experience using Adobe Analytics, Tableau, or similar analytics tools
  • Experience working with media agencies and/or in-house cross-functional teams is a plus
  • Experience supporting retargeting strategy or creative brief development preferred
  • Demonstrated ability to self-start, troubleshoot, and identify gaps or opportunities in campaign performance
  • Strong project management and follow-through, especially when driving briefs or initiatives from kickoff to reporting
  • Ability to work independently, but with a team-oriented mindset
  • Excellent problem-solving skills and attention to detail
  • Strong desire to stay ahead of industry shifts (e.g., privacy changes, identity tools, CDP best practices)
  • Proficient in using CDPs for audience creation, suppression, and documentation
  • Experience navigating Adobe Analytics and Tableau to analyze media performance
  • Understanding of tag management systems and pixel QA processes
  • Familiarity with identity resolution and cookieless tracking practices
  • Comfortable translating audience data into media or creative insights
  • Ability to manage cross-platform data integrations (e.g., CDP → LiveRamp → Media Platforms)
  • Excellent communication and collaboration skills
  • Experience working with media agencies and/or in-house cross-functional teams is a plus
  • Experience supporting retargeting strategy or creative brief development preferred
  • Cruise and Travel Privileges for You and Your Family
  • Health Benefits
  • 401(k)
  • Employee Stock Purchase Plan
  • Training & Professional Development
  • Tuition & Professional Certification Reimbursement
  • Rewards & Incentives
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