Data Analyst III - Loyalty Benefits

Fanatics • New York, NY

107d • $120,000 - $160,000

About The Position

Are you ready to shape the future of sports fan engagement? Fanatics is building a leading global digital sports platform; with our loyalty currency FanCash and loyalty program Fanatics ONE that connects fandom across the ecosystem. We're building an integrated, personalized, and immersive loyalty experience across all Fanatics businesses, igniting the power of sports to foster connections, inspire change, and drive community. The Data Analyst III will serve as the analytics partner for the Loyalty Benefits team, providing the data, insights, and forecasting that power our portfolio of gifting, marketplace rewards, and member experiences for Fanatics ONE and FanCash utility. This analyst will forecast demand, measure adoption, and track ROI on reinvestment strategies, ensuring Fanatics ONE delivers differentiated value while maintaining cost efficiency. The ideal candidate is a proactive, detail-oriented analyst who thrives in cross-functional environments and translates data into clear business recommendations.

Requirements

• 4-6 years of experience in data analytics, business analysis, or related field, ideally in loyalty, e-commerce, gaming, or consumer programs.
• Strong proficiency in SQL (Snowflake preferred) and Excel/Sheets; skilled in BI tools such as Tableau, Looker, or Power BI.
• Hands-on experience with list generation, targeting, or segmentation for loyalty or marketing campaigns.
• Experience with forecasting, ROI modeling, and benefit/offer analysis.
• Strong communication skills with the ability to translate complex data into actionable insights for non-technical stakeholders.
• Exceptional attention to detail and comfort working across multiple data sources (internal + vendor).
• Ability to manage multiple priorities and deliver high-quality work under tight timelines.
• Bachelor's degree in Analytics, Economics, Business, Engineering, or related field required; advanced degree a plus.

Responsibilities

• Forecast benefit demand and gifting volumes across tiers, campaigns, and seasonal moments, incorporating growth trends and targeted reinvestment levels.
• Build and maintain dashboards that track benefit adoption, fulfillment KPIs, spend vs. budget, and member sentiment.
• Partner with the Benefits team to pull and validate gifting lists, ensuring the right fans are selected for benefits and targeted campaigns.
• Partner with the partnerships team to measure ROI of marketplace activations, sweepstakes, and experiential benefits.
• Analyze customer preference and survey data to surface insights that guide benefit design and personalization.
• Ensure data integrity and consistency, validating inputs across internal systems and external vendors.
• Package insights into reporting for Loyalty leadership, highlighting trends, risks, and optimization opportunities.
• Act as a thought partner to the overall Loyalty team, providing data-driven recommendations on portfolio mix and reinvestment strategy.

Benefits

• Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming.
• Salary Range: $120,000 to $160,000 (Salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual Offer is confirmed).
• In addition to the base and bonus, full-time employment, and more.

What This Job Offers

• Job Type: Full-time
• Industry: Food Services and Drinking Places
• Education Level: Bachelor's degree