Data Analyst I
About The Position
The Marketing Analytics team at MobilityWare is seeking a Data Analyst to support and scale our user acquisition (UA) and growth initiatives through deep analytical insights and hands-on campaign operations. Reporting to senior analytics leadership, this role partners closely with Marketing and Product teams to evaluate performance, manage budgets, and identify opportunities for cost-efficient growth across multiple titles and channels. In this role, you will develop expertise in performance marketing analytics, experimentation, and industry-leading UA tools while directly influencing growth strategy and business outcomes.
Requirements
- Bachelor’s degree (advanced preferred) in a quantitative field such as Statistics, Math, Economics or in Computer Science with Modeling/Data Science coursework
- Advanced experience with SQL skills / Python
- 2+ years’ Work Experience in user acquisition, performance marketing, marketing / product analytics or eCommerce
- Experience with visualization tools such as Tableau
- Experience with statistical inference and advanced analytics techniques
- Ability to work productively with others in a highly collaborative manner across multiple teams
Responsibilities
- Provide technical and analytical support to lead analysts and the Marketing UA team on both routine and ad-hoc requests, including UA market research, performance and creative analysis, experiment design and evaluation, dashboarding, and data quality investigations.
- Operate and optimize UA campaigns by managing budget pacing and monitoring performance across multiple games and acquisition channels.
- Analyze campaign results and surface actionable insights on key metrics such as ROAS, CPI, retention, LTV, and install volume.
- Develop and implement data-driven recommendations to improve UA strategy, targeting, creative performance, and overall marketing efficiency.
- Collaborate cross-functionally with Marketing and Product partners to identify scalable growth opportunities and inform roadmap decisions.
- Proactively generate new analytical ideas and frameworks to improve UA measurement, experimentation, and decision-making.
- Act as a subject matter expert on third-party marketing data and intelligence platforms (e.g., AppsFlyer, Sensor Tower, ad networks), ensuring best-in-class usage and insights.
Benefits
- We offer medical (100% paid option), dental (100% paid), vision (100% paid), unlimited PTO/Vacation, life insurance (100% paid), and a 401K with competitive contribution.
- Annual, all-inclusive company trip for you and a guest. Previous destinations include Hawaii, a Mexican Riviera Cruise, Las Vegas and Los Cabos!
- In the office we offer things like free lunch, free snacks, and free drinks.
- Casual workplace that includes a relaxed dress code, plus a newly remodeled office in the heart of Irvine.
- Growth, growth, growth - we are growing, and we would love for you to join us on the ride.
- Annual Game Jam to show off your creative chops!
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Number of Employees
101-250 employees
