Data Analyst - Actions Analytics

Zeta Global • New York, NY

69d • $90,000 - $100,000

About The Position

Zeta Global is seeking a Data Analyst to join our Actions Account Analytics team, supporting data-driven performance optimization across our agency, lead generation and lead engagement businesses. You will be a key member of a high-impact traditional marketing analytics group to drive scale, efficiency, and innovation across client and internal workflows. This role is ideal for someone who’s equally passionate about hands-on analytics, building scalable AI solutions, and operationalizing insights into production systems.

Requirements

• 3+ years of experience in analytics, or business intelligence, preferably within Consulting or performance marketing.
• Demonstrated experience building or integrating AI-driven analytics processes, such as LLM-assisted analysis, workflow automation, or model-based optimization.
• Strong SQL skills (joins, performance optimization).
• Exceptional attention-to-detail with the ability to meet aggressive deadlines.
• 2+ years’ experience with Tableau or similar BI tools (Power BI, Looker).
• Proven ability to move AI prototypes into production-ready, repeatable solutions.
• Strong presentation and storytelling skills - able to simplify technical analyses for non-technical audiences.
• Experience building and polishing PowerPoint presentations, emphasis on storytelling.
• Bachelor’s or Master’s degree in Analytics, Statistics, Data Science, or a related quantitative field.

Nice To Haves

• Understanding of digital marketing performance metrics, lead generation funnels, or campaign optimization principles.
• Hands-on experience with APIs, automation frameworks (e.g., Airflow, Prefect, or Zapier), or AI platforms to scale analytics tasks.
• Experience with cloud data warehouses (Snowflake, Redshift, BigQuery).
• Experience with OpenAI API, Base44, Replit, Vertex AI, or similar platforms.
• Familiarity with predictive modeling or machine learning pipelines.
• Proficiency in Python (preferred) or R for analytical scripting and automation.
• Work experience in Higher Education or Programmatic marketing.

Responsibilities

• Own end-to-end campaign reporting, performance tracking, and optimization analysis across multiple clients and verticals.
• Design testing frameworks, attribution logic, and optimization strategies to enhance ROI and efficiency.
• Identify performance trends and uncover opportunities for optimization using statistical, predictive, and AI-driven techniques.
• Develop and implement AI-powered automation workflows to improve campaign analysis, reporting, and decision-making.
• Collaborate with the Director of Analytics and Engineering teams to productionize AI solutions, including data enrichment, predictive modeling, and insight generation.
• Leverage LLMs and generative AI tools to accelerate analysis, content creation, and reporting tasks.
• Continuously evaluate and integrate emerging AI technologies that can streamline workflows or enhance analytics capabilities.
• Develop, automate, and maintain Tableau dashboards and SQL-based data pipelines that surface real-time insights.
• Translate complex datasets into clear, actionable stories that guide business and client decisions.
• Support client and leadership meetings with narrative-driven data presentations that connect outcomes to business value.
• Collaborate closely with Campaign Management, Sales, Product, and Data Science teams to enhance data accessibility, model performance, and platform automation.
• Act as a strategic partner to client success leads, helping define and interpret KPIs and inform campaign strategy.
• Work cross-functionally to scale AI tools and workflows across the broader Actions analytics ecosystem.
• Improve data processes by designing efficient queries, validating data integrity, and creating scalable reporting solutions.
• Contribute to the continuous improvement of our internal analytics tools, automation pipelines, and best practices.

Benefits

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees