Dasher Marketing Manager- New Bets

Doordash • Chicago, IL

74d • $129,200 - $190,000

About The Position

Integrated Marketing brings the value of DoorDash to Customers, Merchants, and Dashers by informing DoorDash's product strategy through identifying audience needs, communicating the value of the products and services we create, and by nurturing engagement through marketing campaigns and programs. This role sits within the Dasher Integrated Marketing team, which drives awareness, engagement, and sentiment among Dashers. Within the team, the Expansion Pod focuses on new business bets and emerging opportunities-from DashLink and DSD to Catering, Alcohol, and Parcels. We work closely with Product, Strategy, and Operations partners to bring new, innovative delivery experiences to market that expand what it means to dash with DoorDash.

Requirements

• 5+ years of professional experience in a marketing or strategy role, within a high-growth and fast-paced environment and experience working with Product and Strategy teams.
• Strong project management skills, balancing multiple initiatives while maintaining attention to detail.
• Experienced in cross-functional leadership, aligning product, ops, creative, and research stakeholders toward a shared goal.
• Data-fluent - including market/segment sizing, forecasting, and working with analytics to understand efficacy of campaigns after the fact.
• Experience running tests, and leveraging excel and SQL to gather insights and trends.
• Ability to flex between strategic and executional work - developing GTM frameworks one day and writing in-app copy the next.
• Exceptional communicator - clear, concise, and persuasive.
• Strong project management and leadership skills, ideally in a customer facing role leading or assisting with digital marketing or sales campaigns.
• A builder's mentality - passionate about technology products that impact millions, and think of yourself as an energizing, effective communicator eager to get into integrated marketing.

Responsibilities

• Lead go-to-market strategy for new and evolving Dasher-facing programs in expansion verticals such as DashLink, DSD, Catering, and Alcohol.
• Execute marketing experimentation and pilots for new offerings that Dashers value and adopt-synthesizing learnings and scaling what works.
• Partner with research and insights teams to uncover Dasher needs, pain points, and motivations across new earning modalities, and use findings to inform messaging and product roadmaps.
• Collaborate with Creative, Brand, and CRM teams to build high-impact campaigns across owned and earned channels.
• Join a cross-functional team from Product, Brand, CRM, and Operations on weekly business reviews. Report out to leadership on progress and drive recommendations.
• Mentor and influence cross-functional partners as the marketing lead for new business bets, helping set the tone and best practices for how we test, learn, and scale.
• Roll up your sleeves to own the success of a campaign or test: writing content, setting up in-app and email campaigns, and bringing together other needed partners to execute your strategies.

Benefits

• 401(k) plan with employer matching
• 16 weeks of paid parental leave
• Wellness benefits
• Commuter benefits match
• Paid time off and paid sick leave
• Medical, dental, and vision benefits
• 11 paid holidays
• Disability and basic life insurance
• Family-forming assistance
• Mental health program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Food Services and Drinking Places
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees