Customer Strategy Manager

NATERRA INTERNATIONAL INC-posted 2 months ago
Full-time • Mid Level
Fort Worth, TX
11-50 employees
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The Customer Strategy Manager is responsible for enabling the achievement of forecast and the brand objectives for Naterra’s personal care brands, Tree Hut, Baby Magic, and BDY through instituting strategic business plans that integrate, align, and achieve customer and Naterra’s business goals. You will lead the planning process and play a meaningful role in influencing go-to-market strategies, own the new-item launch process for assigned brand(s), and coordinate the customer specific marketing efforts. Serve as a liaison between Sales and Marketing by providing 'voice of customer' to Marketing and by providing knowledge of marketing and brand strategies to the field. Provide in-depth analytics and insights for the team and customers. Special projects are an integral part of this role, and the ideal person should be comfortable operating in a dynamic, fast-paced environment.

  • Independently leads business planning process by developing analytics and insights to support marketing strategy, trade fundamentals, channel strategies and Ecommerce growth.
  • Manages timelines and communication of the process, and drives collaborative planning cycles with Sales partners to ensure customer alignment.
  • Communicates & coordinates key strategies, insights, and initiatives between field and internal teams as well as gains alignment across a matrix environment to support goal achievement.
  • Partners with internal team members to develop and execute the revenue growth management strategies in order to drive top and bottom-line growth.
  • Leads cross-functional team members in development, evaluation, and implementation of the 6Ps by evaluating trends, developing insights, that inform strategic recommendations drive business performance improvement internally and with key retail partners.
  • Influences business processes and requirements related to pricing, trade promotions, Ecommerce development, category management, & inventory management including cross-functional collaboration with marketing, supply chain, trade, and finance on forecasting to sales input across responsible brands.
  • Develops and ensures the execution of all trade related expenses while evaluating other elements of all BME related activities to improve P&L performance to ensure trade funding is maximized within allocated investment.
  • Creates & influences assortment & merchandising recommendations for both Brick and Mortar and Ecommerce.
  • Coordinates & conducts regular communication sessions between internal cross functional and sales teams to ensure alignment and accountability on forecast attainment, budget, business planning, and trade objectives with immediacy via a Customer Service based model.
  • Provides support and insight into retailer business & new item reviews.
  • Co-leads key top to top customer meetings with sales teams.
  • Develops and presents customer, category and brand reviews to drive brand and category performance.
  • Ensures plan execution by maintaining close communication with Sales teams and conducting in-store visits to validate strategy implementation and identify opportunities for improvement.
  • Bachelor’s degree required.
  • 6-8 years of experience in direct customer sales, business analytics, and/or customer marketing.
  • Prior beauty/Skin Health category experience preferred.
  • Prior retailer experience preferred.
  • Ability to work effectively within a fast-paced, complex matrix, changing environment.
  • Demonstrate effective communication and negotiation skills.
  • Strong presentation skills and ability to tailor skills and presentation style to a variety of key decision makers.
  • Ability to devise and deliver persuasive presentations, based on data-driven insights and facts, to gain support for business strategies and/or initiatives.
  • Ability to develop and oversee the execution of project plans and to implement, execute and draw conclusions from a variety of customer, shopper and category studies.
  • Ability to identify and assess risk and prioritize competing demands.
  • Competitive salary plus bonus structure
  • Annual bonus program of up to 35% based on company metrics
  • Career pathing and development
  • Medical / Dental / Vision / Life
  • Matching 401k up to 4%
  • Travel opportunities
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