Customer Stories Lead
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About The Position
We're looking for an experienced customer marketer who will establish and scale Miro's customer advocacy strategy. In this role, you'll build a world-class customer marketing program that generates compelling stories from our most successful customers—with particular focus on industry leaders across segments that showcase how Miro helps them succeed. You'll work closely with our sales, customer success, community, and product marketing teams to identify, develop, and amplify customer stories across multiple tiers of engagement. From high-production videos to written testimonials and quick-turn content, you'll create an engine that consistently delivers compelling narratives aligned with our strategic campaigns and product priorities. Critically, you'll design a holistic advocate experience that creates meaningful, ongoing value for participating customers—building lasting partnerships with our most vocal supporters. You'll develop a structured advocate program that provides multiple engagement opportunities tailored to customers' interests, whether that's speaking at Canvas (our flagship event), participating in our Customer Advisory Board, gaining early access to product features, or receiving recognition among their peers. Your success will be measured by the growth of our customer advocacy program, the quality and impact of customer stories produced, advocate satisfaction and retention, and the influence these relationships have on our sales pipeline and customer adoption. This is a strategic leadership role that will significantly impact how we tell Miro's story in the market.
