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The Bilingual Customer Service Representative at GEICO in Lakeland, FL is responsible for providing exceptional customer service to policyholders. This role involves answering billing questions, making policy changes, and offering recommendations to customers. The position emphasizes the importance of personalized service and aims to demonstrate the value of being insured by GEICO. It is ideal for individuals who thrive in a fast-paced environment and are eager to learn and grow within the insurance industry.