Customer Segmentation Analyst

The USA Exchange • Dallas, TX

223d • $90,284

About The Position

The Customer Segmentation Analyst is responsible for synthesizing data into actionable insights to identify business opportunities for customer and revenue growth, supporting senior leadership decision-making. This role involves establishing pre-campaign targeting strategies based on business development requirements and predictive analytics, as well as executing customer segmentation planning across all channels.

Requirements

• Six years of experience using statistics/analytics in a business or marketing setting required.
• Previous retail experience strongly preferred.
• One year of experience at the pay band 4-2/4-3 level or equivalent industry experience is required.
• Or Bachelor's degree and four years of experience using statistics/analytics in a business or marketing setting required.
• SAS/R CODING Preferred.
• SQL - Preferred.

Nice To Haves

• BACHELORS DEGREE - Preferred.
• Major/Minor in BUSINESS - Preferred.
• Major/Minor in MARKETING - Preferred.
• Major/Minor in STATISTICS - Preferred.
• MICROSOFT OFFICE SUITE - Preferred.
• Digital Advertising Placement on Social Media, Display channels - Preferred.
• Email Marketing - Development and Performance - Preferred.
• Marketing Automation and Personalization of Content - Preferred.
• Marketing Experience in Loyalty Programs - Preferred.

Responsibilities

• Establishes pre-campaign targeting strategies based on business development requirements and predictive analytics.
• Assesses and targets the highest return customers and segments.
• Collaborates with customer insights team and business units to drive deeper understanding of customers including segmentation and discounts.
• Ensures key stakeholders have merchandise available for successful campaign executions.
• Executes customer segmentation planning across all channels to create a variety of campaigns and contact strategies with data-driven insights on customer interactions.
• Creates and tests methodologies to target discounts and campaigns to maximize customer profitability and lifetime value.
• Develops and maintains customer/marketing metrics to ensure methodology of impact and return on investment for key initiatives is realized.
• Performs other duties as assigned.

Benefits

• Salary Minimum: $90,284.00

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Insurance Carriers and Related Activities
• Education Level: Bachelor's degree