Customer Sales Lead

Campbell's-posted 2 months ago
$109,700 - $157,700/Yr
Full-time • Mid Level
TX
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The Customer Sales Lead will be located within 3 hours of San Antonio, TX and will lead the development and implementation of the joint business plans at HEB. Responsible for proactively managing, monitoring, evaluating and updating the overall business plan to meet all volume, profit and share objectives. In addition, the incumbent is responsible for implementing Campbell brand strategies and tactics with customers by working closely with key decision makers and utilizing category management initiatives to drive customer decision making.

  • Lead the joint HEB business planning process and annual strategic plan with assigned customer(s).
  • Manage supplier relationships on assigned categories.
  • Utilize the Campbell sales planning and customer investment system to create optimal customer plans.
  • Develop and implement trade promotion strategies and tactical plans with the customer.
  • Conduct post event analysis to evaluate promotional volume, consumption, profit and spending results versus plan and leverage findings to maximize future promotional opportunities.
  • Monitor and manage deduction balances and conduct post audits.
  • Leverage shelf solutions to drive retail availability and additional product placements in store.
  • Conduct category business reviews, leveraging loyalty and syndicated data, to discuss the state of the business, consumer trends, key business drivers, incremental opportunities, etc.
  • Leverage Category Management resources and loyalty data appropriately.
  • Knowledgeable of Campbell brand strategies and tactics and implements by working closely with the customer's key decision makers which include buyers, category managers, and merchandising leaders.
  • Utilize sound category management practices to proactively link consumer and shopper trends and opportunities.
  • Lead the customer in the execution of category assessments.
  • Develop and lead accurate monthly forecasts in order to maximize supply chain efficiencies by tracking shipments, consumption data and inventory changes for the entire team.
  • Proactively identify potential risks or threats to monthly forecasts.
  • Sell in new items to the customer and work with key customer personnel to achieve optimal distribution.
  • Leverage Customer Marketing resources to develop and implement collaborative marketing programs in alignment with brand and customer strategies and track and monitor progress of new item and initiative development.
  • Identify profitable opportunities to grow incremental volume.
  • Assess customer's competitive position, behaviors and strategies and understand how they align with Campbell strategic goals and determine appropriate investment strategy that will best support a customer's revenue, profit and share growth.
  • This position works from a home office in San Antonio, TX or within 3 hours of HEB Corporate Headquarters in San Antonio, TX.
  • Approximately 50% or more travel is required.
  • Bachelor's degree.
  • 5+ years’ experience in the CPG industry.
  • Working knowledge of the Syndicated database & technical skills to leverage the data.
  • Experience managing trade funding in accordance with company standards.
  • Experience managing all categories or select categories, depending on the specific customer.
  • Strong understanding of and experience with P&L management.
  • Ability to pull/use syndicated data (IRI/Nielsen).
  • Ability to negotiate.
  • Strong interpersonal and influencing skills.
  • Ability to penetrate and conduct meetings at high levels.
  • CPG Category & Brand knowledge.
  • Knowledge of Supply Chain operations.
  • P&L management experience.
  • Medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
  • Matching 401(k) plan with immediate vesting.
  • Unlimited sick time along with paid time off and holiday pay.
  • Free access to the fitness center (if in WHQ).
  • Access to on-site day care (operated by Bright Horizons) and company store.
  • Campbell’s Cares program matches employee donations and/or volunteer activity up to $1,500 annually.
  • Variety of Employee Resource Groups (ERGs) to support employees.
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