Customer Relationship Marketing Analyst

Choice Hotels Int. Inc.•North Bethesda, MD

46d•Onsite

About The Position

The Customer Relationship Marketing Analyst plays a key role in supporting Choice Hotels' consumer-facing advertising and marketing efforts. This position focuses on executing and measuring omni-channel marketing strategies, including email communications for Choice Privileges partnership marketing. As part of a collaborative team, the Analyst contributes to campaign execution, performance analysis, and continuous improvement efforts. The role requires strong analytical and marketing skills to support initiatives across multiple segments and channels. #LI-Onsite

Requirements

3-4 years of experience in marketing, email marketing, communications, or customer relationship marketing.
Knowledge of integrated marketing communications across traditional and digital channels.
Strong analytical mindset with ability to interpret data and translate insights into recommendations.
Experience with email marketing platforms, segmentation, and deployment tools preferred.
Demonstrated cross-functional collaboration with internal teams and external partners.
Passion for testing, learning, and continuous improvement in marketing performance.
Strong verbal, written, and listening communication skills.
Excellent project management and analytical skills.
Strong attention to detail and accuracy.
Proficient in MS Office (Outlook, Word, PowerPoint, Excel).
Experience building emails and using project management software.
Basic understanding of HTML required.
Ability to work independently and collaboratively in a cross-functional environment.
Strong interpersonal skills and professional demeanor.
Ability to develop and manage successful internal and external relationships.
Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field; or an equivalent combination of education and experience.

Nice To Haves

Experience in advertising agencies, in-house marketing teams, or loyalty/CRM program environments preferred.

Responsibilities

Build and deploy email campaigns using content design tools, including audience segmentation and delivery setup.
Compile and organize performance data for promotional and partnership efforts based on established KPIs.
Assist in assessing performance across strategic and loyalty partnerships, and MarTech programs.
Collaborate with BInsights and Analytics to analyze campaign outcomes and provide data-driven insights.
Support targeted segmentation efforts using attitudinal and behavioral data to improve engagement and drive incremental revenue.
Maintain collaborative relationships across internal departments and external partners.
Assist in campaign execution, including testing design, implementation, and measurement.
Implement and track marketing campaigns for partnership advertising initiatives.
Ensure alignment across channels to support marketing and promotional objectives.
Coordinate with cross-functional teams for timely execution and delivery.
Apply industry best practices and internal metrics to optimize campaign creative and identify key learnings.
Partner with Content and ChoiceHotels.com teams to support test-and-learn initiatives.
Monitor competitor campaigns, MarTech developments, and emerging trends.
Summarize data to measure campaign performance and ROI.
Prepare presentation materials and reports for senior management and stakeholders.
Represent Marketing at internal and external events as needed (e.g., franchisee orientations, Convention, Fall Regionals).

Benefits

Competitive compensation and benefits, including medical, dental, and vision coverage
Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
Financial benefits for retirement and health savings
Employee recognition programs
Discounts at Choice hotels worldwide

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