Customer & Product Marketing Manager - REMOTE

Jobgether • Colorado Springs, CO

4d • Remote

About The Position

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Customer & Product Marketing Manager. In this pivotal role, you will drive marketing strategies that enhance customer engagement and product adoption. Collaborating with cross-functional teams, you'll align customer needs with product offerings, ultimately boosting customer satisfaction and loyalty. Your efforts will be crucial as we aim to propel the next phase of growth, impacting thousands of customers globally.

Requirements

• 5+ years of marketing experience with a focus on customer or product marketing.
• Bachelor’s degree in marketing or a related field.
• Proven experience in executing successful marketing strategies and campaigns.
• Strong copywriting skills to create compelling marketing content.
• Understanding of SaaS business models and experience with tech products.
• Familiarity with marketing automation platforms and CRM systems.
• Strong analytical skills for data-driven decision-making.
• Excellent communication skills for effective collaboration across teams.

Responsibilities

• Develop and implement strategies for customer lifecycle management, focusing on onboarding to retention.
• Create targeted messaging across various channels to communicate key product updates and promotions.
• Own the strategy and execution of upsell campaigns aimed at existing customers.
• Collaborate with product management to develop compelling product positioning and messaging.
• Assist in the go-to-market strategy for new product launches, ensuring an impactful customer experience.
• Cultivate customer advocacy programs to incentivize referrals and testimonials.
• Collaborate with customer success, sales, and product teams to align marketing efforts with business objectives.
• Monitor and analyze metrics related to product adoption and marketing performance.
• Conduct market research to stay updated on industry trends and customer needs.

Benefits

• Competitive benefits including medical, dental, vision, and a 401k match program.
• Flexible PTO policy for downtime and recharge.
• Global Wellness Day observed companywide for personal wellbeing.
• Commitment to diversity, fostering an inclusive team environment.
• Regular company-sponsored events for team building and connection.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees