Customer Planning Manager

Kinder'sWalnut Creek, CA
22d$113,000 - $133,000

About The Position

What’s it like to work at Kinder’s? Well, there’s a lot of snacking and geeking out over what we all cooked over the weekend. Beyond that, there’s also plenty of hard work. Because we don’t just like flavor, we’re obsessed with it. With over 100 products sold nationwide, we’re now a top-five brand in multiple flavor categories at Costco, Walmart, Whole Foods, and more. We’re not your typical CPG company. Privately held and founder-led, we like to think of ourselves as a pirate ship in a sea of cruise ships. Our crew is adventurous and fearless. We chart our own course and chase big ideas to make food unforgettable. As we expand globally and approach $1 billion in revenue, we need more smart-and-scrappy, flavor-obsessed people to come aboard. If you’re looking for a place where you can see the real impact of your work... this is it! Every day, you’ll be part of a journey to add flavor to millions of meals and lives. We are seeking a Customer Planning Manager, Walmart & Sam’s Club to support commercial planning, sales forecasting, trade investment analysis, and internal sales analytics for our largest and most complex customers. This role serves as a critical analytical partner to Sales leadership, providing the insights, tools, and visibility needed to drive disciplined execution and profitable growth across Walmart and Sam’s Club. The Customer Planning Manager will partner closely with Sales, Finance, Category Management, Brand, Supply Chain, and Operations to support Joint Business Planning (JBP) development, enable strong sales forecasting, and lead internal analytics and reporting. The ideal candidate brings strong CPG planning experience, advanced analytical skills, and the ability to manage complex, fast-moving requests across teams.

Requirements

  • Bachelor’s degree required (Business, Finance, Economics, or related field preferred)
  • 7+ years of experience in CPG sales planning, commercial planning, or sales operations
  • Strong working knowledge of Walmart and/or Sam’s Club planning, forecasting, and trade operations
  • Advanced analytical skills with strong proficiency in Excel; experience with Power BI, Anaplan, Exceedra, Quest, or similar tools preferred
  • Proven ability to translate complex data into clear, actionable insights
  • Strong cross-functional partnership skills with the ability to influence without direct authority
  • Highly organized, detail-oriented, and comfortable managing multiple priorities
  • Excellent communication and stakeholder management skills
  • Willingness to travel up to 10%

Responsibilities

  • Support JBP development and execution through analytics, scenario modeling, planning inputs, and performance tracking
  • Build and maintain planning assumptions related to sales drivers, distribution changes, promotional activity, and innovation
  • Partner with Sales and Finance to ensure alignment between customer plans, financial targets, and operational constraints
  • Own customer-level sales forecasting, incorporating base sales, promotional lifts, distribution changes, and innovation timing
  • Support trade investment planning and forecasting, providing analytical recommendations on promotional timing, depth, and funding allocation
  • Manage planning and trade tools including Anaplan, Exceedra, Quest, and related systems
  • Lead post-event trade analysis, translating results into clear insights to inform future planning and investment decisions
  • Lead internal sales analytics requests for Walmart and Sam’s Club, partnering with Sales and cross-functional teams
  • Develop and deliver reporting focused on internal performance and execution, including: Shipments vs. forecast
  • Launch readiness and execution tracking
  • Trade promotion execution and compliance
  • Off-shelf / in-stock performance and issue identification
  • Create ad hoc analyses to support leadership decision-making and priority initiatives
  • Collaborate with Brand, Marketing, Sales, Supply Chain, and Operations to support new item launches, including sales forecasting, item setup, and execution tracking
  • Support customer-specific initiatives such as line reviews, innovation presentations, and key retailer meetings
  • Help improve planning processes, tools, and ways of working to increase clarity, speed, and accountability across the Walmart Inc. business

Benefits

  • We offer a range of total rewards that may include paid time off, 401k, bonus / incentive eligibility, equity grants, competitive health benefits, and other family-friendly benefits, including parental leave. Kinder’s benefits vary based on eligibility and can be reviewed in more detail during the interview process.
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