Customer Personalization Specialist

Blain Supply-posted 3 months ago
$50,000 - $66,600/Yr
Full-time
Janesville, WI
5,001-10,000 employees
General Merchandise Retailers
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In this role, you will support the development and execution of our CRM strategies to achieve Customer and Sales goals for our primary focus segments. You will drive improved customer retention and engagement with the brand through personalization tactics. You will have the opportunity to collaborate within marketing, across the organization globally, and with our store teams.

  • Define customer audiences in CDP (Optimove) and map out cross-channel customer journeys to ensure seamless, personalized experiences across touchpoints.
  • Provide key customer journey insights and trigger milestones to cross functional team members to inform campaign strategy & design, working collaboratively with the Digital Marketing team.
  • Facilitate customer journey mapping workshops based on annual key initiatives with cross functional groups including Merchant, Demand Planning, Finance, Stores, Store Operations, Ecommerce, Marketing, and others.
  • Identify pain points across the journey and share with team to inform long-term segment strategy and areas of opportunity across marketing activities.
  • Collaborate with Customer Analytics and IT teams to ensure campaign strategies are technically feasible and aligned with campaign strategy.
  • Leverage customer journey analytics to collect and share insights and learnings across the organization.
  • Partner with Digital Marketing and Brand Marketing to design, test, and execute email & SMS campaigns, landing pages, and other marketing initiatives.
  • Work closely with marketing colleagues to integrate Loyalty seamlessly into a single, cohesive marketing and activation calendar.
  • Bachelor's degree in marketing or related field is preferred
  • 3+ Years Loyalty, Personalization or CRM Marketing experience
  • Proven experience in developing and executing customer marketing journeys
  • Strong understanding of personalized marketing best practices and strategies
  • Knowledge of customer segmentation and targeting techniques
  • Proficiency in marketing automation platforms and CRM systems (e.g., Adobe Experience Platform, HubSpot, Salesforce Marketing Cloud, Optimove, Braze)
  • Understanding of customer data platforms (CDPs)
  • Medical, Prescription, Dental, Vision, Short & Long Term Disability, Life Insurance, Ancillary Benefits, Identity Theft Protection, Pet Insurance
  • All major Holidays & Birthday off
  • Advanced Leadership Training Programs: build the skills to grow your career
  • Associate discount on name brands like Carhartt, Under Armour, STIHL, Milwaukee Tool, DeWalt & much more!
  • Internal recognition programs that support an engaged workplace
  • Profit Sharing
  • 401(K) with company match
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