Customer Marketing Sourcing & Qualification Team Lead

Addison, TX

About the position

The Customer Marketing Sourcing & Qualification Team Lead is responsible for overseeing the identification, evaluation, and prioritization of potential customer advocates for the Customer Marketing program. This position involves managing a team of Sourcing & Qualification Managers, developing and implementing sourcing strategies, and collaborating with cross-functional teams to ensure a steady pipeline of qualified customer advocates. The Team Lead will work closely with the Customer Story Development team to facilitate a smooth handover of qualified advocates for content creation.

Responsibilities

• Oversee and mentor a team of Sourcing & Qualification Managers, providing guidance and support to achieve sourcing goals.
• Develop and execute a comprehensive sourcing strategy to identify potential customer advocates across various industries, regions, and product lines.
• Establish and refine the qualification criteria and process to evaluate the suitability of potential customer advocates.
• Foster strong relationships with internal stakeholders, such as Sales, Customer Success, and Product Marketing, to align sourcing efforts with their objectives.
• Monitor and optimize the pipeline of qualified customer advocates, ensuring a balanced representation and sufficient volume to meet content production needs.
• Work closely with the Customer Story Development team to ensure a seamless handover of qualified advocates and provide necessary background information.

Requirements

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving.
• 12+ years of work experience leading customer qualifications/acquisitions teams.
• Proven experience in managing and mentoring a team of sourcing and qualification professionals.
• Deep understanding of various sourcing channels, techniques, and best practices.
• Exceptional ability to build and maintain relationships with senior stakeholders across the organization.
• Strong strategic mindset to develop and execute sourcing strategies that align with organizational goals.
• Continuous drive to enhance processes, tools, and workflows for increased efficiency and effectiveness.
• Ability to analyze pipeline data, identify trends, and derive actionable insights.
• Excellent communication skills to effectively collaborate with cross-functional teams and ensure smooth handovers.
• Flexibility to adjust sourcing strategies and qualification criteria based on evolving business needs and market conditions.
• A passion for learning and innovation.