Autodesk - Olympia, WA

posted 22 days ago

Full-time - Mid Level
Olympia, WA
Publishing Industries

About the position

The Customer Marketing & Reference Manager at Autodesk (Construction Solutions) plays a crucial role in amplifying customer success stories and driving brand awareness through a robust customer advocacy program. This position is responsible for sourcing and curating key customer advocates for speaking opportunities, particularly at Autodesk University, and building a global customer reference program that influences sales and revenue. The role requires collaboration with various stakeholders across marketing, sales, and customer success to ensure effective communication and program optimization.

Responsibilities

  • Manage customer speaker program for Autodesk University, working with key customers and internal stakeholders to identify customer advocates who will deliver compelling classes, presentations, and main stage appearances
  • Support the selection and drive the implementation of a customer reference program integrated with our sales system of record
  • Manage global customer reference program, including program strategy, execution, enablement, performance, and optimization
  • Review, manage, and fulfill reference requests from sales
  • Own reference program performance, including KPIs and stakeholder feedback cycles, and apply data-driven insights and performance metrics to program optimization
  • Evangelize and educate internal stakeholders on the value of the VOC in the sales cycle
  • Effectively communicate program updates and performance to stakeholders and executives

Requirements

  • 2+ years relevant experience in customer marketing and/or customer advocacy, preferably at an enterprise B2B/B2C software company
  • Experience sourcing and managing speakers for live events
  • Strong project management skills, detail-oriented, and results-focused with impactful execution and follow-through
  • Excellent at collaborating with cross-functional teams and passion for winning together
  • Exceptional interpersonal skills and empathy for customers and cross-functional teams
  • A passion for elevating our customers' stories and successes with Autodesk software
  • Analytically creative - ability to consistently apply performance metrics to strategy, and creative thinking to customer programs
  • Commitment to ongoing learning and application of best practices in customer marketing
  • Adaptability and flexibility to changing needs of customers and the business
  • Experience using Salesforce and Marketo (or similar tools)

Benefits

  • Health and financial benefits
  • Time away and everyday wellness
  • Annual cash bonuses
  • Stock grants
  • Comprehensive benefits package
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