Customer Marketing PR and Communications Senior Lead

Salesforce • San Francisco, CA

250d • $169,600 - $233,200

About The Position

We're looking for a strategic and collaborative Senior Lead, Customer Marketing - PR & Communications to drive the development and execution of high-impact brand storytelling across earned and owned media channels. This role will support Customer Marketing and the broader Global Brand Marketing team and will play a critical part in shaping Salesforce's global brand reputation and narrative, working at the intersection of communications, marketing, media, and executive visibility. As a key member of the Global Brand Marketing team, this leader will partner closely with stakeholders across brand marketing, corporate communications, product marketing, PR, social media, and executive communications to deliver integrated campaigns that elevate our brand, spotlight customer success, and showcase the global impact of our platform and values.

Requirements

• 10+ years of experience in PR, communications, or brand marketing, ideally with global scope in a tech, SaaS, or agency environment.
• Strong strategic thinking and storytelling capabilities with a proven ability to translate complex concepts into compelling narratives.
• Experience working with or leading global teams, and navigating cross-functional stakeholder dynamics.
• Deep understanding of media landscape, including digital, social, and traditional outlets.
• Demonstrated ability to manage multiple high-impact projects simultaneously.
• Strong written and verbal communication skills; experience drafting executive-ready content.
• A passion for innovation, customer success, and using business as a platform for change.
• Experience supporting or coordinating with C-level executives a plus.

Nice To Haves

• Experience with the Salesforce products and/or other SaaS and B2B technology platforms.
• Experience with working directly with Analyst Relations, Customer Reference Programs and or Product Marketing.
• Proven track record of executive communications.
• Familiarity with Salesforce market strategy.

Responsibilities

• Develop and execute integrated PR and brand communications strategies that amplify Salesforce's core messages, corporate narrative, and brand platform globally.
• Partner cross-functionally to create, manage, and execute brand-level campaigns and moment-based storytelling (e.g., Dreamforce, earnings, product launches, CSR initiatives), ensuring cohesive messaging across media channels.
• Collaborate with the executive comms team to support the promotion of customer stories.
• Identify and elevate high-impact customer success stories that align with strategic business priorities, tailoring narratives for press, keynote moments, and digital content.
• Work cross-functionally with global brand marketing, corporate PR, product marketing, analyst relations, social media, creative, and content teams to ensure consistency and alignment across channels.
• Track and measure the impact of PR campaigns, using data-driven insights to optimize future initiatives and report out to key stakeholders.

Benefits

• 401k
• 401k_matching
• dental_insurance
• health_insurance
• vision_insurance
• life_insurance
• disability_insurance
• paid_holidays
• unlimited_pto
• tuition_reimbursement
• professional_development
• employee_stock_purchase_plan
• performance_bonus
• sign_on_bonus

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Publishing Industries
• Education Level: Bachelor's degree