Customer Marketing Manager

CoConstruct • Charlottesville, VA

132d

About The Position

CoConstruct is looking for a Customer Marketing Manager that will lead marketing efforts to grow revenue from our customer base. You will be responsible for crafting and executing multi-channel campaigns designed to increase customer retention and lifetime value. You will work closely with the marketing channel experts and customer success team to develop programs designed to increase CoConstruct's value for our customer's businesses. You will collaborate closely with our sales, product marketing, revenue operations, and marketing production teams, and your peers on the marketing performance team to produce high impact campaigns that cultivate, engage and retain customers throughout their lifecycle.

Requirements

• 3-5 years B2B customer marketing or demand generation experience, SaaS preferred.
• At least three years of demand generation experience, whether for customer acquisition or customer marketing.
• Demonstrable experience leveraging modern marketing tenets to build a multi-channel revenue growth engine.
• Deep understanding and experience with marketing automation systems, lifecycle marketing tactics, user segmentation, and other key marketing principles.
• Experience with marketing automation tools (HubSpot preferred), customer relationship management tools (HubSpot preferred), and in-app messaging tools (preferred).
• Strategy, accountability, project management, and campaign execution skills.
• Accountability for and ownership of all customer marketing KPIs.
• Excellent written and oral communication skills.
• Strong interpersonal skills; ability to influence others with and without formal authority and build partnerships within the organization.
• Highly organized and self-motivated with a high level of initiative.
• Obsessed with metrics - monitor the results of campaigns, reporting, and optimizing for new and better campaigns.
• Confident collaborating with various content stakeholders across several teams.
• Experience working with project management software (e.g. Asana, Monday.com, Basecamp, etc.).
• Ability to work in a fast-paced environment with meticulous attention to detail.

Responsibilities

• Design and execute full-funnel multi-channel marketing programs to increase product adoption, as well as lifetime value via new revenue streams, recurring revenue, and subscription upgrades.
• Grow customer advocacy by eliciting, analyzing, and packaging user feedback for internal teams to consume.
• Work closely with product marketing to ensure sustained adoption of new features.
• Use scalable, repeatable processes and techniques.
• Ensure channel tactics are used in an integrated manner to create an awesome, integrated experience for our customers.
• Obtain a deep understanding of our customer segmentation in order to engage the right people in the best possible way to achieve results.
• Ability to represent customer marketing plans to a wide range of stakeholders, including sales teams and executives.
• Actively solicit inputs from key stakeholders regarding customer marketing campaign plan requirements.
• Strong understanding of underlying systems and teams that are key to customer marketing success.

Benefits

• Pancake breakfast events
• Video game nights
• 5k mud runs
• Happy hours

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services