Customer Marketing Manager

Ivo-posted 7 days ago
$125,000 - $145,000/Yr
Full-time • Manager
Onsite • San Francisco, CA
11-50 employees
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Ivo is an AI-powered contract intelligence platform built for in-house legal teams. Our products – Ivo Review, Ivo Assistant, and Ivo Repository – help organizations transform the way they review, manage, and understand contracts. Ivo automates complex legal workflows, uncovers hidden risk patterns, and delivers insights in seconds. We’re growing rapidly and building a marketing organization that’s as data-driven and operationally excellent as the technology we build. The Role We’re looking for a Customer Marketing Manager to deepen relationships with our customers, drive product adoption, accelerate expansion, and turn satisfied users into active advocates.

  • Build enterprise expansion and renewal programs: Design campaigns and playbooks that improve renewals, identify expansion opportunities, and grow NRR across the enterprise.
  • Drive usage and engagement: Launch targeted lifecycle campaigns that increase adoption of new features across Ivo’s platform.
  • Improve and scale customer onboarding: Enhance onboarding experiences, streamline communication touchpoints, and design repeatable campaigns that drive early adoption and long-term retention.
  • Lead customer advocacy: Develop and scale Ivo’s advocacy engine – from customer stories and review drives to referral programs and CAB initiatives.
  • Run customer webinars and events: Plan and execute recurring webinars that highlight product best practices, customer wins, and upcoming launches.
  • Collaborate cross-functionally: Partner closely with Demand Gen, Product, CS, and Content to align messaging, share insights, and amplify customer success.
  • Measure and optimize: Reliably track and report on key adoption, engagement, and advocacy metrics.
  • 3+ years of experience in B2B marketing, ideally across customer, content, or demand generation functions.
  • Experience creating customer-facing content (case studies, reviews, videos, or webinars).
  • Familiarity with marketing automation and CRM tools (Salesforce preferred; Hubspot a plus).
  • A self-starter mindset with the ability to build programs from 0→1 and collaborate across teams.
  • Relocation and Visa Support: We also offer relocation assistance for successful applicants moving to SF, as well as support for visa and green card applications where applicable.
  • Medical benefits: Comprehensive medical, dental and vision plans to suit the needs of you and your family.
  • Unlimited PTO: So you can take the time you need to recharge, stay healthy, and bring your best self to work.
  • Office extras: Generous office space in Downtown San Francisco, with snacks, coffee and regular team building events and activities.
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