Customer Marketing Manager- Full Time Position Overview: Are you a relationship-driven marketer who finds energy in connecting data, storytelling, and guest experience? Do you love turning insights into meaningful moments that inspire people to return again and again? The Springs Resort is looking for a Customer Marketing Manager to lead lifecycle and CRM marketing. This role is equal parts strategist and connector: someone who understands how to use guest insights, segmentation, and automation to build emotional loyalty and drive revenue. Working closely with property marketing teams, you’ll help shape how our guests stay engaged before, during, and long after their visit. WORK ENVIRONMENT & SCHEDULE Status: Full-time, Exempt Compensation: $80,000–$95,000 annual salary Eligible for: Benefits + Annual Performance Bonus Reporting structure: Reports to VP of Marketing; key business partners: Marketing Manager, Creative, Resort GM Customer & Lifecycle Marketing: Lead CRM and lifecycle programs to deepen guest relationships, drive repeat visitation and grow revenue Design and execute audience segmentation, personalized journeys, and automated campaigns across email, SMS, and digital channels. Translate guest sentiment, NPS, and survey data into strategies that improve satisfaction and loyalty. Partner with property marketing specialists to align storytelling and offers that reflect each resort’s unique experience. Work with Brand and Creative teams to develop campaigns that express the emotional value of geothermal wellness. Coordinate CRM-driven messaging for seasonal campaigns, promotions, and on-property experiences. Data, Tools & Insights: Manage CRM platforms (HubSpot, Revinate, or equivalent) to deliver automated, insight-driven communication. Collaborate with analytics teams to measure performance, conversion, and guest lifetime value. Enhance first-party data capture and audience accuracy across digital and on-site touchpoints. Support development and maintenance of the Customer Data Platform to inform smarter segmentation and personalization. Strategic Initiatives: Support rollout of new loyalty and membership programs across the Brand portfolio. Partner on cross-property guest retention, value-driver studies, and customer research. Share CRM and lifecycle marketing best practices across teams to strengthen performance. Branding: Ensure consistent branding across all content channels and materials to maintain a cohesive and recognizable brand identity.