Customer Marketing Manager

Virtuous-posted about 1 month ago
Full-time • Mid Level
Madison, MS
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As the Customer Marketing Manager, you’ll play a pivotal role in turning our current customers into advocates, storytellers and expansion engines. You’ll champion the wins our customers achieve, craft compelling communications and campaigns that deepen engagement and drive expansion (net revenue retention + upsell). You’ll coordinate across customer success, product marketing, field marketing and product to ensure that our customer voice is strong, visible, and influential. You’ll also serve as a product expert, deeply understanding how our customers use Virtuous products day-to-day. Part of this role includes holistically managing all customer communications to strategically plan outreach, ensure alignment across teams, and avoid over-communicating with customers.

  • Own customer expansion marketing — build and manage programs designed to drive upsell and cross-sell across Virtuous products (Raise, CRM, Momentum, BI, Analytics, Insights, etc.).
  • Partner closely with CX, Marketing, and Sales to identify expansion signals and create tailored nurture journeys that convert.
  • Develop and manage customer lifecycle campaigns tied to renewal and expansion opportunities, surfacing the right value messaging at the right time.
  • Build ROI and use-case content that enable CSMs to accelerate expansion.
  • Collaborate with RevOps and CX to measure and optimize marketing-sourced and influenced NRR.
  • Partner with Marketing to launch and usage-based upsell campaigns.
  • Manage customer gifting (Sendoso), incentives, and engagement touchpoints that drive retention and upsell readiness.
  • Turn happy customers into active advocates—champions, reference calls, speakers, testimonial providers, and content contributors.
  • Develop customer-facing communication programs (email newsletters, product updates, webinars) that reinforce ROI and product adoption.
  • Create vertical-specific case studies that tie customer success to measurable impact.
  • Celebrate customer milestones and outcomes through content, campaigns, and community recognition.
  • Partner with Field Marketing and CX to plan and execute customer dinners, user events, and virtual experiences that deepen loyalty and drive expansion conversations.
  • Manage our Ambassador Program and reference program that recognizes and rewards advocacy while feeding expansion opportunities.
  • Build a customer storytelling pipeline that fuels both marketing content and sales enablement.
  • 3+ years of experience in customer marketing roles within a SaaS or B2B environment
  • Demonstrated ability to build and scale customer-advocacy or community programs
  • Experience running campaigns (email, webinar, events) and managing gifting/recognition programs
  • Ability to partner effectively across functions (CX, Marketing, Field Marketing, Sales, Ops, Product Marketing)
  • Strong analytical mindset: comfortable with metrics, reporting and driving insight from data
  • Familiarity with NRR/expansion motions (upsell, cross-sell) in a subscription business
  • Excellent communication skills, attention to detail, and a high-energy approach
  • Preferably experience with nonprofit or mission-driven organizations (helps with understanding Virtuous’ customer base)
  • Market competitive pay leveraging Carta data
  • Employee recognition through Bonusly (birthdays, anniversaries, achievements, etc.)
  • 401(k) retirement plan with company matching- 50% match up to 6% of compensation after 90 days
  • We value our employee’s work-life balance and encourage taking advantage of Unlimited PTO
  • Supportive time off including paid volunteer days and company holidays
  • Employer-contributed healthcare benefits, encompassing medical, dental, and vision coverage, with plans available for dependents and choices for Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).
  • 12 weeks primary parent leave, 4 weeks secondary parent leave - full pay (adoption as well)
  • We pride ourselves on Community and host exciting company outings and events.
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