Customer Marketing Manager
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About The Position
The Customer Marketing team focuses on engaging and retaining existing customers by delivering personalized experiences, targeted campaigns, and loyalty programs. They collaborate with Sales, Product, and Customer Success teams to drive customer satisfaction, advocacy, and long-term value. The Customer Marketing nucleus of four plays a critical role within the Global Marketing team of 50, acting as the bridge between the company and its existing customers to drive retention, expansion, and advocacy. Positioned as a key pillar within the broader marketing function, this team ensures that the company's growth is fueled by a customer-led strategy, aligning with overall business objectives. Here at Ivalua, we are currently looking for an experienced Customer Marketing Manager who will develop and lead multichannel marketing activities in the AMER region in close collaboration with Customer Success, Field Marketing, and Sales to increase customer adoption and loyalty, generate and progress upsells, and achieve company goals and objectives. The successful candidate will also create tracking and reporting to establish ROI on marketing initiatives for leadership, as well as utilize customer health dashboards to identify at-risk customers for targeted campaigns. Reporting to the Global Head of Customer Marketing, you will be responsible for customer communications, advocacy, lifecycle marketing, upsell and cross-sell initiatives, and leveraging customer insights to enhance engagement and brand loyalty in the AMER region.
