Customer Marketing Manager, Kroger

Ferrero-posted 23 days ago

Full-time • Mid Level

Onsite • Parsippany, NJ

5,001-10,000 employees

Food Manufacturing

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The Customer Marketing Manager, Kroger will be responsible for the in-store activity strategy to execute the brand objectives at retail for Kroger. This includes developing Go to Market plan for Kroger driving the execution standards for Distribution, Shelving, Merchandising, and Pricing. This position owns the in-store activity calendar for the Customer and helps deliver the DSMP and Financial KPI attainment for all Ferrero brands at Kroger. This position will collaborate among key cross-functional internal relationships, including Category Management, Marketing, Category Trade Marketing, Sales, Revenue Management, and Demand Planning. This position will support the Kroger Customer Team in the implementation of the Joint Business Planning process. The position will be based in our US Headquarters in Parsippany, NJ and reports to the SVP of Trade Marketing.

Develop the in-store activity strategy to execute the brands strategy at retail for Kroger
Develop the Go to Market plan including execution standards for Distribution, Shelving, Merchandising, and Pricing (DSMP) for Kroger
Partner with customer teams and Marketing to develop tailored, actionable plans to drive accelerated growth or improve profitability at Kroger
Develop the in-store activity calendar for Kroger
Responsible for defining the in-store execution objectives to be tracked for execution
Responsible for the development, implementation and management of display tools and formats, adapted to Kroger
Responsible for the development and implementation of customized customer specific POS (e.g. permanent endcap merchandising)
Monitor competitive activity to ensure external factors are incorporated into business plans
Work with Revenue Management to optimize Trade Spend Effectiveness by reviewing post promotional assessments and Return of Investment for trade spend lines to adjust activity plan for Kroger
Supports the planning and execution of both the seasonal and everyday portfolio for Kroger
Provide feedback to cross functional teams on barriers, blockers, and Kroger requirements to build effective plans that can be executed in Kroger
Support customer team on implementation of the Joint Business Planning Process
Develop trade and consumer unit pack/price architecture framework to deliver strategic channel and customer opportunities
Ensure proper lead time and content for best-in-class innovation launches, meeting customer lead times
Aligns with Marketing, Sales, and Revenue Management on the trade spend budget and promotion plan
Aligns with shopper Marketing on the shopper marketing plans and eCommerce investment for Kroger
Maintains the shopper marketing budget across categories specific to Kroger, in line with activity plan
Ensure clear lines of communication between Trade Marketing, Brand Marketing and Customer Teams
Monitor customer team performance and engage with teams as necessary to ensure KPI attainment

5-7 years relevant experience required, CPG Foods experience is preferred
Bachelor's degree in a business/marketing discipline required; MBA a plus
Financial acumen and P&L management with an understanding of the need for rigor regarding spending choices and the importance of ROI
Syndicated data experience (IRI or Nielsen) where candidate has pulled their own data
Interpersonal skills to interface effectively with the necessary internal and external stakeholders, building solid relationships and customer influencing skills
Strategic and proactive thinking to develop category strategies and translate them into distribution, shelving, pricing and merchandising objectives
Solid MS Office skills, especially Excel & PowerPoint, and Storytelling capabilities to translate data & insights into selling narratives
Management presentation competencies to effectively present key category insights in front of internal and external stakeholders
Global mindset; desire to build a successful career with a growing global company
Excellent written, oral and presentation skills
25% Travel required for customer meetings and industry events

MBA a plus

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Customer Marketing Manager, Kroger

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