Customer Marketing Manager - Advocacy

Sage Group • Atlanta, GA

326d

About The Position

As Customer Marketing Manager - Advocacy, Referrals & Reviews, you'll lead strategies to drive customer advocacy, referrals, and product reviews, strengthening brand awareness, retention, and customer acquisition. As a player coach, you'll balance both strategic planning and hands-on execution while directly managing one team member (lifecycle marketing specialist). You'll develop and execute multi-channel programs—including digital, email, and live events—to engage customers, encourage referrals, and amplify Sage's presence across review sites and advocacy platforms. By optimizing review capture, managing responses, and leveraging insights, you'll increase brand credibility, customer loyalty, and new customer growth.

Requirements

• 4+ years of experience in Lifecycle / Customer Marketing with a focus on customer advocacy, referral, or review strategies.
• Proven ability to build and scale advocacy programs, driving customer reviews, referrals, and brand advocacy across digital, email, and live events.
• Experience managing advocacy initiatives across review platforms and referral networks, turning insights into actionable strategies.
• Strong analytical and strategic thinking skills, with the ability to leverage customer insights, review trends, and competitive benchmarks to optimize programs.
• Effective communication skills, with the ability to craft compelling advocacy messaging and collaborate cross-functionally with Product Marketing, Customer Success, and Content teams.
• Comfortable coaching, mentoring, and guiding a direct report, providing feedback and support while balancing individual execution with leadership responsibilities.
• Confident working in ambiguity, with a scrappy, problem-solving mindset—able to build new processes, optimize what's broken, and adapt quickly to change.
• Autonomous and resourceful, able to take ownership of projects with minimal guidance while ensuring alignment with business goals.

Responsibilities

• Develop and manage strategies to increase customer review volume and engagement across key platforms.
• Analyze and report on customer sentiment trends, sharing insights with internal teams to refine product positioning and messaging.
• Optimize digital, email, and community engagement touchpoints to increase organic and incentivized customer reviews and improve response rates.
• Develop and execute customer referral programs, recruit and nurture brand advocates, manage advocacy events, and create success stories to drive retention, engagement, and brand advocacy.
• Identify and evaluate new review platforms while managing incentive funds and budgets for key review sites.
• Maintain accurate and engaging advocacy content across internal systems, ensuring alignment with brand guidelines.
• Partner with Product Marketing, Web Content, and Customer Success to amplify customer advocacy and integrate positive reviews into marketing efforts.

Benefits

• Competitive annual bonuses
• Comprehensive health, dental, and vision coverage
• 401(k) retirement match (100% matching up to 4%)
• 32 days paid time off (22 personal days & 10 national holidays)
• 18 weeks of paid parental leave (offered 1 year after the start date)
• Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
• Sage Foundation: 5 days paid yearly to volunteer
• $5,250 tuition reimbursement per calendar year starting 6 months after the hire date
• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree