Customer Marketing Associate

FanDuel-posted about 2 months ago

$35 - $44/Yr

Full-time • Entry Level

Hybrid • New York, NY

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FanDuel Casino is looking for a Customer Marketing Associate to help report, model, forecast, and manage the investment behind our generosity tactics to support the Customer Marketing function. You will play a key role in tracking spend against forecasts, linking investment to performance outcomes, and identifying opportunities to optimize budget allocation across retention tactics. This role will collaborate closely with the Senior Manager and cross-functional partners to elevate how we plan, phase, and report on our retention initiatives, ensuring we maximize ROI and efficiently deploy our marketing dollars. This is an exciting opportunity to shape data-driven investment decisions and strengthen revenue-driving marketing initiatives at a premier gaming company. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

Work with the Customer Marketing Senior Manager – Generosity to own day-to-day tracking, forecasting, and reporting on retention tactics, KPIs, OKRs, and investment performance.
Partner with the wider Customer Marketing team to manage a centralized generosity experimentation roadmap, leveraging analysis to identify and prioritize initiatives based on maximizing ROI and optimizing budget allocation.
Monitor and reconcile spend vs. forecast across tactics; proactively flag risks and opportunities to re-allocate investment to drive growth.
Become an expert on the data, linking investment inputs to performance outcomes; cultivate extensive knowledge of where to find detailed metrics and how it all ties together.
Utilize data to inform planning cycles and support quarterly and annual forecasting efforts, clearly communicating key learnings with actionable insights.
Present and explain data coherently to a wide variety of audiences, highlighting ROI and budget implications to guide decision-making.
Be a source of information for the wider Casino Customer Marketing team and effectively advise on recommended actions, with clear data-driven rationale tied to spend efficiency and performance impact.
Collaborate with various stakeholders (primarily Data Analytics & Commercial) to elevate our reporting capabilities (e.g., Tableau management), improve forecast accuracy, and ensure investment tracking is timely, accurate, and actionable.

Bachelor’s degree or relevant professional experience preferred.
Advanced Excel skills for working with large data sets and performing calculations (VLOOKUP, PivotTables, SUMIF, basic scenario analysis).
Exposure to budgeting, forecasting, or investment tracking and interest in developing stronger skills in this area.
Strong analytical mindset with the ability to spot trends, reconcile data, and translate findings into clear recommendations.
Meticulous attention to detail, strong organizational skills, and ability to prioritize in a fast-paced environment.
Collaborative team player who is proactive, eager to learn, and comfortable working cross-functionally.
Comfortable with querying and logic; SQL knowledge a plus.
Positive attitude and genuine interest in using data to guide marketing investment decisions.

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards.
Benefits differ across location, role, and level.

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