FanDuel-posted about 2 months ago
Full-time • Entry Level
Hybrid • New York, NY

FanDuel is looking for a Marketing Associate to support our promotional moments and Reward Machine initiatives. You will play a key role on the Casino Customer Marketing team supporting, helping elevate our customer engagement efforts through operational excellence and scaling our promotional processes. This role will collaborate with multiple departments within FanDuel including, but not limited to, Operations, Marketing Technology, Customer Service, Brand, Product, and Commercial. This is an exciting opportunity to help elevate the customer experience while executing revenue generating marketing initiatives at a premier gaming company. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

  • Oversee end-to-end executional elements of promotional campaigns and Reward Machine initiatives, including but not limited to, creation, deployment, QA and channel optimization
  • Own promotional briefing with core delivery stakeholders (Ops, Creative, Legal) defining objectives and requirements, while continually providing feedback and tracking delivery
  • Serve as a key liaison by chairing regular strategic updates with internal stakeholders, clearly articulating customer marketing strategies, campaign insights, and recommendations
  • Represent the player and enhance the experience by partnering with Customer Service to monitor customer pain points and Research teams to source insights and data
  • Work with creative teams to develop compelling marketing content that aligns with brand guidelines and resonates with our current customer base
  • Become a SME of comms strategy, utilizing campaign data to inform planning and communicating actionable insights to marketing leaders
  • Monitor and analyze the campaign performance, measuring against key performance indicators (KPIs), highlighting successes, opportunity areas, and player impacts
  • Develop standardized processes and develop economies of scale for our promotion execution and strategic playbook
  • Grow knowledge of our marketing technology stack and identify opportunities to turn manual processes into automated capabilities
  • Collaborate with Marketing organization for the planning and implementation of Casino marketing initiatives to elevate brand visibility and drive customer engagement
  • Continually support team members with a one-team mentality, providing operational coverage
  • Minimum of 2 years of experience in Marketing or similar roles, with the ability to manage complex campaigns from conception to execution
  • Top-notch organizational and project management skills to handle concurrent initiatives, balancing progress on long-term projects with BAU promotional delivery deadlines
  • Strong marketing mindset to launch promotional initiatives with excellence and contribute to strategies
  • Exceptional verbal and written communication to collaborate with stakeholders and leaders
  • Comfort with data and insights to measure performance and contribute to decision making
  • Has a positive attitude and loves being a team player
  • Bachelor’s degree required
  • Knowledge / experience working within a heavily regulated industry preferred
  • Interest in I-gaming and Casinos a plus
  • We offer amazing benefits above and beyond the basics.
  • We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
  • We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards.
  • Benefits differ across location, role, and level.
  • This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits.
  • This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation.
  • This role includes paid personal time off and 14 paid company holidays.
  • FanDuel offers paid sick time in accordance with all applicable state and federal laws.
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