Customer Marketing Associate - Messaging
About The Position
FanDuel is looking for a sharp, culturally fluent Associate, Customer Messaging to help shape how we speak to customers across our owned CRM channels. This role sits at the intersection of copywriting, brand, personalization, and experimentation. You’ll write compelling, high-impact messages that not only drive customer intent in the moment, but also helps us learn what great CRM messaging looks and feels like and how it should evolve over time. You’ll partner closely with Lifecycle Strategy, CRM Ops, Go-To-Market, Creative, and Experimentation teams to bring our brand to life in a way that feels timely and relevant to our customers. If you’re obsessed with language, sports, culture, and understanding what makes people click, tap, and come back – this role is for you. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
Requirements
- 1-2 years of experience in copywriting, CRM, content marketing, or a related field
- An avid sports fan with a pulse on culture, trends, and moments that matter to our customers
- Curiosity about what motivates customer behavior and eager to test, learn, and iterate
- Organized, detail-oriented, and able to manage multiple workstreams at once
- A strong writer who is comfortable working within constraints – especially short-form, performance-driven copy
- Familiarity with A/B testing or experimentation concepts
- Strong instincts around tone, voice, and audience relevance
- Ability to turn insights into actionable copy recommendations
Nice To Haves
- Knowledge of sports and/or experience working within a heavily regulated industry is a plus
Responsibilities
- Craft high-impact messages for all CRM channels that help reduce friction and build trust with customers
- Apply FanDuel Predicts’ brand voice and messaging strategy consistently across all CRM touchpoints
- Translate promotions, product updates, and key sporting and cultural moments into compelling customer-facing narratives
- Bring personalization strategies to life through messages that feel relevant, not templated
- Analyze performance data to identify messaging patterns that drive customer engagement
- Partner with Go-to-Market to ensure messaging aligns with broader brand and campaign narratives
- Work closely with the Customer Marketing Experimentation team to ideate on and integrate learnings from messaging tests
- Coordinate with CRM Ops to bring campaigns to life from brief through execution
- Collaborate with stakeholders to understand business objectives and translate them into customer-first messages
Benefits
- We offer amazing benefits above and beyond the basics.
- We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
- We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards .
- Benefits differ across location, role, and level.
- medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits.
- This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation.
- This role includes paid personal time off and 14 paid company holidays.
- FanDuel offers paid sick time in accordance with all applicable state and federal laws.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
