SQUIRE-posted 3 months ago
$115,000 - $150,000/Yr
Full-time
101-250 employees

As SQUIRE’s Customer Loyalty Marketing Manager, this role will own the strategy and execution of programs designed to foster long-term customer love—through Ambassador, Referral, and Gifting initiatives. As part of the Lifecycle Marketing team, this position plays a critical role in deepening brand affinity, increasing customer engagement, and driving retention. This role will collaborate closely with Marketing, Customer Success, Product, CX, and Data teams to create memorable and measurable experiences that turn loyal customers into vocal advocates.

  • Build, launch, and optimize programs that drive customer advocacy: referral, ambassador, and gifting initiatives
  • Develop campaign strategies that surprise and delight our customers to keep them engaged over time
  • Use data and behavioral insights to segment audiences and personalize loyalty touch points across various channels
  • Collaborate cross-functionally with Product Marketing, Customer Success, Growth, CX, and Product to ensure initiatives align with broader customer and business goals
  • Own program dashboards, tracking loyalty KPIs (referrals, engagement, LTV, etc.) and reporting on success to leadership
  • Identify and manage vendors or platforms that power loyalty efforts, such as referral software (Ambassador) and gifting platforms (Goody or Reachdesk, for example)
  • Test, iterate, and scale programs with a growth mindset—always looking for ways to improve program performance and deepen loyalty.
  • 4–6 years of experience in customer marketing, lifecycle marketing, or loyalty/retention-focused roles
  • Proven experience developing and managing referral or ambassador programs at scale
  • Data-driven approach with hands-on experience using marketing platforms, CRM systems (Customer.io, Salesforce, etc.), and reporting tools
  • Experience with gifting, rewards, or loyalty tools (e.g. Ambassador)
  • Strong collaboration skills—you’ve worked cross-functionally with Product, CX, and Marketing teams
  • Passion for building community and driving advocacy through meaningful customer experiences
  • Excellent written and verbal communication skills
  • Ability to occasionally travel to customer, team, and/or company related events (X < 10%)
  • Base Salary between $115,000 - $150,000
  • New hire stock grant
  • 100% employer paid medical, dental, and vision insurance for you and your dependents
  • 401K plan with company contribution
  • Generous PTO and Parental Leave policies
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