Customer Lifecycle Marketing Manager

Limble CMMS

69d • $90,000 - $115,000

About The Position

At Limble we empower the unsung heroes who support the world. We’re revolutionizing the way businesses manage their maintenance operations by providing a comprehensive suite of software solutions that empower organizations to optimize asset performance and drive operational excellence. From preventive maintenance to inventory management and beyond, our robust CMMS platform offers a suite of features designed to streamline operations and enhance productivity. We’re seeking a dynamic and customer-obsessed Customer Lifecycle Marketing Manager to join our fast-growing marketing team. Reporting directly to the Director of Demand Generation, you will play a pivotal role in designing and executing programs that nurture long-term customer relationships, increase product adoption, and drive retention and advocacy. The ideal candidate is data-driven, creative, and passionate about creating meaningful, value-driven experiences across the entire customer journey—from onboarding to renewal and expansion. You thrive on collaboration, enjoy working cross-functionally, and have a track record of turning insights into measurable impact.

Requirements

• 3–5 years of experience in lifecycle or customer marketing in B2B SaaS.
• Proven success developing campaigns that drive adoption, retention, and expansion.
• Strong analytical skills with the ability to interpret customer data and translate it into actionable insights.
• Excellent written and verbal communication skills, with the ability to craft engaging, customer-focused content.
• Background in SaaS and B2B spaces.
• Familiarity with customer journey mapping, churn analysis, and customer health scoring.
• Highly organized and capable of managing multiple projects simultaneously in a fast-paced environment.

Nice To Haves

• Empathetic, customer-first mindset that drives every marketing decision.
• Creative problem solver who thrives in a fast-moving, collaborative environment.
• Curious and data-oriented, with a passion for experimentation and optimization.
• Dependable team player who embraces challenges with enthusiasm—and a sense of humor.

Responsibilities

• Develop and optimize the customer journey: Build targeted campaigns for every stage of the customer lifecycle—onboarding, engagement, renewal, and advocacy—to ensure customers experience ongoing value and success.
• Drive customer engagement and product adoption: Leverage data insights to craft strategies that boost adoption, satisfaction, and retention. Collaborate closely with Customer Success and Sales to enhance customer touchpoints and engagement.
• Design cross-sell and upsell programs: Partner with Product and Sales to identify key opportunities and launch campaigns that promote relevant solutions to existing customers.
• Create compelling customer content: Work with Product Marketing to produce customer-focused content such as guides, webinars, and use-case articles that inspire and educate while highlighting customer success stories.
• Collaborate across teams: Partner with GTM, Customer Success, and Product teams to ensure consistent messaging, seamless customer experiences, and alignment on retention goals.
• Measure and report success: Define and analyze KPIs to evaluate program effectiveness, share insights, and identify opportunities to optimize lifecycle campaigns for growth and ROI.
• Champion the voice of the customer: Collect feedback, track behavior, and document success stories to inform product strategy and shape customer conversations across the organization.

Benefits

• $90,000 - $115,000 OTE
• Fully remote position
• Stock options
• Flexible PTO + 11 paid company holidays
• Paid parental leave
• Health, Dental, and Vision insurance
• Employer-paid life and short-term disability coverage
• 401(k) with company match
• Monthly wellness stipend
• Professional development stipend
• Pet insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 251-500 employees