Interplay Learning-posted 2 months ago
$110,000 - $130,000/Yr
Full-time • Mid Level
101-250 employees

At Interplay, we love what we do. We embrace our daily challenge to push technological limits to invent better ways to make learning easier and training more powerful. We attract passionate people and invite spirited discourse. We celebrate that our jobs fit our lives, not the inverse. We are uncompromising in our belief that together: we can build better training, build better careers and build better lives for customers and our team. We're looking for an experienced (5+ years) Customer Lifecycle Marketing Manager who’s ready to take ownership of the full customer journey—from onboarding to expansion—and turn it into a growth engine for our B2B, SaaS product focused on training & skills development in the skilled trades and industrial segments. If you’re passionate about driving engagement, retention, and upsell through data-driven strategies and cross-functional collaboration, this is your chance to play a pivotal role in our growth. This is an exciting time to make a measurable impact!

  • Own the execution and optimization of lifecycle marketing campaigns across all customer journey stages post-sale: implementation, onboarding, engagement, adoption, renewal, and expansion.
  • Collaborate with Customer Success, Sales, and Product teams to build account-based marketing (ABM) programs that drive upsell, cross-sell, and expansion.
  • Develop and deploy segmented email and nurture campaigns using HubSpot, ensuring timely, relevant communication tailored to user behavior and lifecycle stage.
  • Manage customer communication through ChurnZero and coordinate automated messaging to support onboarding, feature adoption, and to mitigate churn risk.
  • Partner with marketing leads to design and launch conversion-rate optimized landing pages to anchor various campaigns.
  • Work with Growth, Data and Revenue Operations teams to develop reporting dashboards that help track, analyze, and report on lifecycle marketing KPIs (eg, adoption rates, campaign performance, upsell revenue, churn risk), using tools like Salesforce, ChurnZero, and HubSpot to uncover trends and opportunities.
  • Continuously test and iterate on campaigns to improve performance and meet customer engagement and retention goals.
  • 5+ years of experience in lifecycle and/or customer marketing for a B2B SaaS company, preferably in education or training-related tech.
  • Strong track record of planning and executing ABM campaigns that directly drive expansion and upsell. Experience using ZoomInfo (or similar) is a plus.
  • Highly proficient in Salesforce, HubSpot, and/or ChurnZero (or similar CRM, marketing automation, and customer success tools).
  • Deep experience building and optimizing marketing programs across the entire customer journey.
  • Fluency in core lifecycle marketing metrics, including churn, GDR, NDR, incrementality, LTV.
  • Exceptional written and verbal communication skills with a keen eye for clear, compelling, and concise messaging.
  • Experience marketing to skilled trades, including industrial, facilities maintenance, or multi-family audiences, is a strong plus.
  • Remote-first & flexible hours – Offices in Austin, TX; Deer Park, TX; Woodland, WA; and Cleveland, OH.
  • Learning & growth – Annual learning reimbursement.
  • Family-friendly policies – Support for work-life balance.
  • Generous time off – 3 weeks PTO, 1 week Winter Break, holidays, and sick days.
  • Comprehensive benefits – Medical, vision, dental, and 401(k) match.
  • Equity – Private Company Equity Options.
  • Wellness – Mental and physical health resources and social events.
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