Customer Lifecycle Marketing Manager, GTM Campaigns
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About The Position
As a member of Gusto’s marketing team, you will help create a world where work empowers a better life, changing the way small businesses take care of their teams with modern payroll, big company benefits, and expert HR. You’ll oversee Lifecycle Marketing strategy for Go To Market campaigns including seasonal campaigns, product launches, and large-scale Gusto initiatives. Your mission as the Lifecycle Marketing Manager, GTM Campaigns will be to manage the strategy, execution, and measurement of omnichannel campaigns. You’ll lead the charge to define how, when, and what will be communicated to Gusto users through owned channels like email and in-product messaging to drive desired outcomes and develop learnings/best practices/playbooks for any go-to-market motions. This will be a high-visibility role and you’ll work closely with our product marketing, marketing operations, and growth teams to bring messaging to life. Furthermore, you will own the trafficking, experimentation, and reporting on Gusto’s in-product marketing efforts.
