Customer Lifecycle Data Consultant
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About The Position
As a Customer Lifecycle Marketing Data Consultant, you will play a pivotal role in creating a highly engaging and relevant direct customer communication experience through the application of complex data, technology and advanced data analytics. Your primary focus will be to lead a holistic direct marketing customer engagement and contact program, performing tasks in the development and optimization of Marketing engagement and contact programs that ensures customer and business alignment, best practice integration and the advanced use of data and data models. You will partner closely with business partners to solve the execution of complex direct customer journeys as well as the testing and optimization of those customer journeys. Additionally, you will apply subject matter expertise of Marketing Communication tools (e.g. Microsoft Dynamics, Salesforce, Adobe) to customer and business challenges to extract maximum value from technology application. You will also lead the capabilities roadmap for advancing our marketing communications tools and data by partnering with business and IT, and lead the advanced data analytics roadmap while partnering with the Data Science Team on the use of data and data models to deliver highly targeted and engaging customer journeys. Finally, you will apply a strategic marketing data and test and learn mindset to drive effective and optimized direct customer journeys.
