Customer Journey Marketing Product Manager

Visa•Austin, TX

1d•Hybrid

About The Position

Visa’s Customer Journey Business Product team is a cross‑functional organization responsible for driving product strategy and execution across the end‑to-end customer journey from demand generation through sales, servicing, and growth. Our team operates as a true enterprise product organization, partnering closely with Business, Sales, Marketing, Customer Support, and Technology to design and scale capabilities that work consistently across Visa. Product Managers on this team own outcomes across the full lifecycle, not just individual tools, and play a critical role in shaping how work scales across regions, value streams, and sales and marketing motions. We are seeking a Product Manager to lead our Customer Journey Lead Management strategy, owning the end‑to-end CRM capabilities that connect marketing demand generation to digital and sales execution at scale. This role is accountable for building a scalable, enterprise lead management model optimizing lead capture, qualification, scoring, routing, and conversion while ensuring tight orchestration across teams and channels.

Requirements

10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD
8+ years of experience in product management, growth marketing, or CRM/marketing automation roles, ideally in B2B or SaaS environments.
Hands-on experience with CRM and marketing automation platforms such as Dynamics 365, Eloqua, Salesforce, or Marketo.
Experience building and scaling lead management frameworks, including scoring, routing, and lifecycle stages (MQL, SQL, opportunity).
Strong understanding of demand generation, campaign strategy, and multi-channel marketing execution.
Experience working with AI/ML tools for marketing (predictive scoring, personalization, automation, or analytics).
Demonstrated ability to partner with sales, marketing, and RevOps teams to align on pipeline goals and execution.
Strategic thinking with a strong focus on revenue outcomes and funnel optimization.
Deep analytical skills with the ability to translate data into actionable insights.
Strong product mindset: ability to define roadmaps, prioritize features, and drive adoption of CRM/marketing capabilities.
Expertise in lead lifecycle management, campaign orchestration, and customer journey design.
Familiarity with AI-driven marketing tools, data models, and experimentation frameworks.

Nice To Haves

12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD
Bachelor’s degree in business, marketing, or a related field (MBA or equivalent experience is a plus).

Responsibilities

Own the CRM and lead management vision to enable seamless marketing‑to‑sales alignment and end‑to‑end lead lifecycle optimization.
Design and execute AI‑powered demand generation strategies that integrate predictive scoring, automated nurturing, and pipeline acceleration.
Develop and manage campaign orchestration frameworks, ensuring consistency across channels (email, paid media, events, digital) and alignment with targeted ICPs and buyer journeys.
Lead cross‑functional collaboration between marketing, sales, and revenue operations to ensure handoff, follow‑up, and conversion processes are optimized for speed and quality.
Leverage CRM and marketing automation tools (e.g., Salesforce, HubSpot, Dynamics 365, Eloqua, Marketo) to configure workflows, optimize performance, and maintain data integrity.
Implement AI‑driven analytics and insights dashboards to measure campaign effectiveness, conversion metrics, lead velocity, and ROI across the full funnel.
Implement and support lead scoring, routing, and qualification logic, working closely with sales leaders to refine MQL, SQL, and opportunity definitions.
Ensure seamless integration of CRM data and marketing automation for unified pipeline visibility and forecasting.
Drive feature prioritization based on market needs, ROI analysis, and customer feedback.
Develop and execute go-to-market strategies for CRM platform features and updates.