Customer Innovation Product Manager

Adobe•San Jose, CA

19h•Hybrid

About The Position

The Opportunity Adobe Firefly Enterprise is redefining how global brands create, scale, and govern content through generative AI. We are building a customer-embedded product innovation engine – one that rapidly prototypes, validates, and scales generative AI workflows with the world’s most influential brands. As a Product Manager, Customer Innovation (Forward Deployed), you will partner directly with Fortune 500 creative, marketing, and content teams to uncover high-value opportunities, design 0→1 GenAI solutions, validate real-world feasibility, and translate customer insights into product strategy. This hybrid role combines AI product strategy, rapid experimentation, customer discovery, and hands-on collaboration with engineering. You will move seamlessly between creative ideation, technical feasibility, real-world business value, and iterative product refinement. You will play a critical role in shaping the future of Firefly Enterprise. What You’ll Do Customer-Embedded Product Discovery Lead discovery with enterprise customers to understand creative workflows, content ops challenges, and GenAI opportunities. Identify high-value use cases through structured problem framing, journey mapping, and experimentation planning. Translate ambiguous customer needs into clear hypotheses, success metrics, and value propositions. 0→1 Product Innovation Partner with Forward Deployed Engineers to design and deliver rapid prototypes, proofs-of-concept, and early-stage GenAI apps. Develop user flows, prompts, and interaction models for Firefly-based creative automation workflows. Validate product-market fit by running iterative test cycles with real campaigns and creative pipelines. Solution Accelerators & Roadmap Influence Convert discovery insights and working prototypes into product requirements, PRDs, and roadmap recommendations for the core Adobe Product team. Identify common patterns and needs across customers to inform platform investments and Solution Accelerators. Act as a bridge between customers and Adobe’s Product, Engineering, and Research teams. Strategic Communication & Value Narrative Present findings and recommendations to C-level stakeholders, both customer and internal. Build clear, compelling narratives around GenAI opportunity spaces, results, and future direction. Influence roadmap decisions through quantified insights, adoption data, and value realization metrics. Cross-Functional Leadership Partner closely with AI Engagement Managers, Forward Deployed Engineers, Product, and Engineering. Ensure customers experience clarity, speed, and consistent communication throughout their innovation journey. Drive alignment between customer value and Adobe’s long-term product vision. What You Bring Required 7+ years in Product Management, Applied AI, Innovation, or adjacent hybrid roles. Experience launching AI/LLM-powered products or 0→1 features. Ability to translate enterprise challenges into actionable product direction. Comfort working in highly ambiguous, fast-paced customer environments. Strong storytelling, executive communication, and structured thinking. Familiarity with creative workflows, content automation, or marketing tech. Preferred Experience in Forward Deployed, Solutions PM, or Field PM roles. Background in AI consulting, innovation labs, or strategy (McKinsey/BCG/Bain/Accenture). Familiarity with Adobe Creative Cloud, Firefly, AEM, or similar ecosystems. Success Looks Like High-signal product insights adopted into Firefly/GenStudio roadmaps. Multiple validated prototypes that drive real customer adoption within weeks. Improved customer value realization and ARR through better product alignment. Strong, consistent pattern detection and scalable solution frameworks. About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected] or call +1 408-536-3015. AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process. At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience. Expected Pay Range: Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $148,100 -- $282,100 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $194,800 - $282,100 At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California: Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer. There's more than meets the eye when it comes to Adobe. Take the quiz and see how well you know us! Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected] or call (408) 536-3015.

Requirements

7+ years in Product Management, Applied AI, Innovation, or adjacent hybrid roles.
Experience launching AI/LLM-powered products or 0→1 features.
Ability to translate enterprise challenges into actionable product direction.
Comfort working in highly ambiguous, fast-paced customer environments.
Strong storytelling, executive communication, and structured thinking.
Familiarity with creative workflows, content automation, or marketing tech.

Nice To Haves

Experience in Forward Deployed, Solutions PM, or Field PM roles.
Background in AI consulting, innovation labs, or strategy (McKinsey/BCG/Bain/Accenture).
Familiarity with Adobe Creative Cloud, Firefly, AEM, or similar ecosystems.

Responsibilities

Lead discovery with enterprise customers to understand creative workflows, content ops challenges, and GenAI opportunities.
Identify high-value use cases through structured problem framing, journey mapping, and experimentation planning.
Translate ambiguous customer needs into clear hypotheses, success metrics, and value propositions.
Partner with Forward Deployed Engineers to design and deliver rapid prototypes, proofs-of-concept, and early-stage GenAI apps.
Develop user flows, prompts, and interaction models for Firefly-based creative automation workflows.
Validate product-market fit by running iterative test cycles with real campaigns and creative pipelines.
Convert discovery insights and working prototypes into product requirements, PRDs, and roadmap recommendations for the core Adobe Product team.
Identify common patterns and needs across customers to inform platform investments and Solution Accelerators.
Act as a bridge between customers and Adobe’s Product, Engineering, and Research teams.
Present findings and recommendations to C-level stakeholders, both customer and internal.
Build clear, compelling narratives around GenAI opportunity spaces, results, and future direction.
Influence roadmap decisions through quantified insights, adoption data, and value realization metrics.
Partner closely with AI Engagement Managers, Forward Deployed Engineers, Product, and Engineering.
Ensure customers experience clarity, speed, and consistent communication throughout their innovation journey.
Drive alignment between customer value and Adobe’s long-term product vision.