Customer Experience Strategy Lead

TDMount Laurel Township, NJ

About The Position

The Customer Experience Strategy Lead within the US Consumer Bank Customer Experience team is responsible for shaping and delivering a comprehensive, omnichannel customer experience strategy aligned to TD’s brand promise. This role serves as the voice of the customer and drives end-to-end improvements across the customer journey by translating customer insights into prioritized initiatives, business cases, and measurable outcomes. The role partners closely with other Product Owners, cross-functional stakeholders, and senior management to establish a clear CX vision, champion customer interests, and foster a culture of continuous improvement and innovation.

Requirements

  • Undergraduate degree and / or product certificate required
  • 10+ years relevant experience
  • 5-7 years Product Owner or Agile related delivery experience
  • Certified Scrum Product Owner (CSPO) certification and project management experience considered an asset
  • Scaled Agile Framework (SAFe) certifications or experience operating in scaled agile delivery considered an asset

Nice To Haves

  • Graduate degree preferred
  • Familiarity and comfort with data analytics and AI tools for Customer Experience

Responsibilities

  • Driving Customer Experience (CX) vision, strategy, and execution across the US Consumer Bank.
  • Champion a unified, customer-centric mindset across teams and promote continuous improvement and innovation by translating customer insights and CX performance into clear recommendations, decisions, and actions.
  • Influence senior leaders through clear CX vision, insights, and business cases, and ensure CX initiatives remain aligned to enterprise and line-of-business goals.
  • Understand end-to-end customer journey moments across acquisition, onboarding, engagement, servicing, and retention, providing insight into irritants and opportunities.
  • Serve as the voice of the customer by identifying, analyzing, and prioritizing key customer pain points and systemic issues across digital, retail, contact center, and servicing interactions.
  • Lead customer journey mapping and touchpoint optimization to improve satisfaction, loyalty, and business outcomes.
  • Conduct discovery, documentation, and research to design future-state omnichannel experiences, partnering with product, channel, marketing, operations, and technology teams.
  • Analyze CX trends, feedback, and performance data to quantify opportunities and build data-backed business cases that inform investment decisions and prioritization.
  • Support existing framework for capturing and continuously assessing customer feedback, and for tracking progress against CX goal
  • Provides people management leadership by hiring the best talent, setting goals, developing staff, managing employee performance and compensation decisions, promoting teamwork and handling any/all disciplinary actions, as required
  • Accountable for specialized product development support based on deep product expertise and expert knowledge of Agile/Scrum processes, roles and practices
  • Senior specialist providing advisory services to executives, business segment leaders and governs the requirements for own work
  • Integrates knowledge of the enterprise function’s or business segment’s overarching strategy in leading program design, policy formulation or operating standards within one or more areas of expertise
  • Anticipates emerging business trends and regulatory/risk issues as a basis for recommending large-scale product, technical, functional or operations improvements
  • Advises on execution strategy and leads the development and deployment of functional programs or initiatives within their own field or across multiple specialties
  • Solves unique and ambiguous problems with broad impact; typically oversees standards, controls and operating methods that have significant financial and operational impact within the context of their own field
  • Requires innovative thinking to develop new solutions
  • Impacts the technical or functional direction and resource allocation of part of an enterprise function or business segment
  • Engages stakeholders to take action; serves as a source of expert advice, influences change; frames information in a broader organizational context
  • Provides leadership guidance, make recommendations and collaborate with business to ensure solutions meets the business needs on a complex project or program

Benefits

  • Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition.
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