About The Position

Since 2012, AMH has grown to become one of the leading single-family rental companies and homebuilders in the country, recognized as a top employer by Fortune and Great Place To Work®. The company's goal is to simplify the experience of leasing a home through professional management and maintenance support, allowing residents to focus on what matters to them. AMH offers over 60,000 single-family homes across the U.S., which are move-in ready, pet-friendly, and equipped with outdoor space. They utilize custom Let Yourself In® technology for self-guided property tours and a streamlined online leasing process. The Customer Experience Marketing Specialist role is crucial for implementing and analyzing customer experience strategies, conducting customer surveys, and maintaining customer journey maps. This position directly contributes to enhancing customer satisfaction, retention, and loyalty by ensuring an exceptional resident experience and simplifying day-to-day living through online customer solutions and professional maintenance support.

Requirements

  • Bachelor’s degree in Marketing, Consumer Insights, or a related field required.
  • Minimum of two (2) years of experience in customer experience, customer journey, brand/customer surveys and/or consumer insights.
  • Familiarity with reporting software (i.e., Power BI or Tableau).
  • Experience using survey tools (Customer Voice, Qualtrics) and CRM (Salesforce, Dynamics365).
  • Experience in social media listening, insights tools, analytics, reporting.
  • Excellent verbal and written communication, problem-solving, planning, and analysis skills.

Nice To Haves

  • Master’s degree in Marketing or a related field preferred.
  • Minimum two (2) years of active marketing experience with hands on, development and execution of marketing strategies preferred.
  • Marketing certifications such as American Marketing Association (AMA) Certified Professional Marketer, Direct Marketing Association (DMA) Certifications, Hootsuite Certifications, Google Analytics certification, Adobe Certification etc. preferred.

Responsibilities

  • Implement and monitor customer experience initiatives, using feedback and engagement metrics to make data-driven recommendations for improvement.
  • Conduct survey campaigns targeting both customers and residents, and maintain CRM views and PowerBI reports.
  • Map out the customer journey, identify pain points, and collaborate with the Director of Customer Experience to develop strategies to enhance the overall customer/resident experience.
  • Stay informed about the latest survey trends and innovations in the Customer Experience (CX) space.

Benefits

  • medical, dental and vision insurance
  • flexible spending accounts and/or health savings accounts
  • dependent savings accounts
  • 401(k) with company matching contributions
  • employee stock purchase plan
  • tuition reimbursement program
  • 9 paid holidays per year
  • accrue paid time off (PTO) at a rate of 0.0577 hours of PTO per hour worked, up to a maximum of 120 hours per year
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