Customer Experience Manager

Advance Auto Parts • Raleigh, NC

245d

About The Position

We are seeking a strategic Marketing Manager to lead the growth and development of our customer engagement, event and experience efforts at Advance Auto Parts. This is a hands-on role that will develop and execute internal and external events that drive loyalty and engagement. The Marketing Manager will create memorable experiences that enhance customer relationships and drive growth.

Requirements

• Advanced proficiency with Microsoft Office software, with strong Excel and PowerPoint skills
• Excellent verbal and written communication skills
• Strategic thinking with the ability to translate insights into actionable plans
• Strong organizational, time management, and project management skills
• Ability to prioritize multiple projects, establish priorities, and meet strategic goals
• Demonstrated ability to communicate and influence across various organizational levels
• Leadership skills with experience managing and developing direct reports
• Proven ability to manage budgets effectively

Responsibilities

• Develop and implement customer experience (CX) strategies to enhance brand perception and loyalty.
• Plan, execute, and oversee in-person and virtual events, including but not limited to customer trips, trade shows, conferences, product launches, and brand activations.
• Manage event logistics, including venue selection, vendor coordination, and budget management.
• Ensure events align with the brand's messaging and customer engagement goals.
• Develop initiatives to improve customer engagement before, during, and after events.
• Implement loyalty programs, personalized communications, and exclusive experiences for key customers.
• Leverage surveys, feedback tools, and analytics to measure customer satisfaction and event success.
• Oversee marketing materials, event collateral, and digital content to ensure a cohesive brand experience.
• Develop experiential marketing campaigns to enhance customer interactions.
• Collaborate with creative teams to produce engaging visuals, videos, and social media content.
• Optimize digital touchpoints, including websites, social media, email campaigns, and mobile apps, surrounding events and experiences.
• Analyze data to refine customer experience strategies and improve future event planning.
• Provide insights and recommendations to senior leadership based on customer trends and feedback.
• Up to 25% of overnight travel

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Motor Vehicle and Parts Dealers
• Education Level: Bachelor's degree