Genentech-posted 7 months ago
$108,710 - $201,890/Yr
Remote • South San Francisco, CA
Chemical Manufacturing

The Customer Experience (CX) Designer - Physical specializes in designing and optimizing real-world, in-person experiences to ensure smooth, engaging, and impactful interactions across key healthcare environments. This includes settings such as medical congresses, clinics, hospitals, patient support programs, and field representative engagements. The role focuses on bridging the gap between digital and physical touchpoints, leveraging human-centered design principles to create intuitive and meaningful experiences that resonate with both customers and patients.

  • Utilize blueprinting techniques to visualize front-end and back-end processes.
  • Conduct regular workshops with user groups and stakeholders to gather insights, validate journey maps, and identify opportunities for improvement.
  • Design and present comprehensive design recommendations, partnering with the insights team to conduct user research.
  • Collaborate with the wider Customer Experience (CX) organization to understand objectives and align journey designs with organizational CX Design principles.
  • Oversee the translation of customer and function requirements into technical needs; lead technical experts to ensure key technology investments deliver against expectations.
  • Work closely with stakeholders to align CX design efforts with organizational goals and customer needs.
  • Understand and apply industry best practices and benchmarks to enhance customer experience.
  • Provide subject matter expertise on CX Design during meetings with business partners and customers.
  • Develop and refine physical experiences (e.g., print, samples, etc.), ensuring customer touchpoints align with brand identity and engagement strategies.
  • Leverage observational research, ethnographic studies, and direct customer feedback to optimize real-world service interactions.
  • Partner with operations teams to improve workflows, signage, and on-site service efficiencies.
  • Ensure seamless integration of physical and digital interactions to provide a cohesive omnichannel experience.
  • Comply with all laws, regulations, and policies that govern the conduct of Genentech activities.
  • Bachelor's degree in design, UX, service design, business, or a related field.
  • 5 years of experience in CX or service design, or equivalent in a related field.
  • Expertise in creating micro-journeys and mapping customer touchpoints.
  • Proven experience in E2E lifecycle design, integrating tools, people, and processes.
  • Strong knowledge of industry best practices and benchmarks in CX design, with proficiency in journey mapping tools and techniques.
  • Excellent analytical, problem-solving, and collaboration skills to evaluate customer needs and drive cross-functional solutions.
  • Familiarity with CX design tools and methodologies.
  • Advanced degree, or equivalent experience (e.g., Master's in Design or related field).
  • Experience in healthcare, pharmaceutical, or other regulated industries.
  • Expertise in CX frameworks like Design Thinking or Service Blueprinting, and proficiency with design/prototyping tools (e.g., Adobe XD, Figma, Miro).
  • Advanced knowledge of CX analytics and the ability to translate insights into actionable strategies.
  • Experience designing physical experiences (e.g., print, samples, etc.).
  • Understanding of wayfinding principles, accessibility standards, and ergonomic design to optimize physical interactions.
  • Discretionary annual bonus based on individual and Company performance.
  • Comprehensive benefits package as detailed in the job description.
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