Customer Evidence Content Manager

Wex Health • Saint Louis, MO

236d • $79,000 - $105,000

About The Position

As a member of the Brand team within Corporate Marketing, the Customer Evidence Content Manager will own the customer story program at WEX. This role works with stakeholders across multiple departments to develop powerful stories of our customers' success that strengthen the WEX brand. This role blends content creation skills with a deep understanding of customer evidence and brand development.

Requirements

• Bachelor's degree in Business, marketing or related field.
• Minimum 5 years in creating compelling customer evidence content including case studies, testimonials, video content, and blog posts.
• Data-driven mindset with the ability to track and analyze content performance metrics.
• Strong organization and project management skills with the ability to manage multiple projects and deadlines effectively.
• Demonstrates ability to build and maintain strong relationships with customers.
• Strong self-motivation with a desire to make an impact and an ability to work independently.
• Strong interpersonal skills and ability to communicate/present effectively with business partners and all levels of the organization.
• Ability to learn quickly, prioritize and work under pressure, adapt to a rapidly changing environment.

Nice To Haves

• Personal credibility in one-on-one, team and public forums.

Responsibilities

• Manage the full customer story program, including theme development, content creation, project management, approvals, and performance tracking of written and video customer story content.
• Work with various teams, such as sales, product, and marketing, to source and produce a variety of customer-focused content, including written content (case studies, testimonials, blog posts, social media posts, and website copy).
• Work with Creative Agency and social marketing team to develop customer testimonial videos, potential infographics, social media graphics, quote cards, etc.
• Build a robust story pipeline that aligns to the enterprise objectives in collaboration with Marketing leadership.
• Set key performance indicators (KPIs) and goals that ensure timely execution and a robust story pipeline.
• Work directly with customers to build compelling stories: gather information, conduct virtual interviews, and obtain necessary approvals for content creation.
• Develop customer evidence promotion strategies and templates; provide marketing teams the resources they need to distribute content across relevant channels.

Benefits

• Health, dental and vision insurances
• Retirement savings plan
• Paid time off
• Health savings account
• Flexible spending accounts
• Life insurance
• Disability insurance
• Tuition reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Insurance Carriers and Related Activities
• Education Level: Bachelor's degree