Customer Engagement Marketing Director

Huntington National Bank • Columbus, OH

98d • $125,000 - $255,000

About The Position

Huntington Bank is seeking a seasoned, visionary leader to head our Customer Engagement Marketing function. This role is pivotal in shaping and executing enterprise-wide strategies that deepen customer relationships, drive product adoption, and deliver meaningful, compliant communications across all channels. The ideal candidate is a data-driven, customer-obsessed strategist with a proven ability to lead cross-functional initiatives in a complex, regulated environment. This role requires collaboration across product, marketing, channel teams and more. If you don’t know Huntington yet, it isn’t like other banks. The people we serve – customers, colleagues and communities – are at the forefront of every decision we make. Because we know that helping people navigate their financial lives is a huge responsibility, we take it seriously. You’ll love working for a company where people are first.

Requirements

• Bachelor’s Degree in Marketing or related field.
• 10+ years’ experience in marketing required.

Nice To Haves

• Deep understanding of customer lifecycle marketing, data-driven personalization, and omni-channel engagement.
• Strong grasp of regulatory requirements and risk management in a financial institution.
• Exceptional communication, stakeholder management, and strategic planning skills.
• Passion for the customer and a relentless drive to improve their experience.

Responsibilities

• Lead onboarding journeys for consumer and business banking customers, driving primacy, direct deposit setup, and account funding.
• Develop and optimize retention strategies and benefit reinforcement programs to increase customer lifetime value.
• Oversee all regulatory and legally required customer communications, ensuring clarity, compliance, and consistency.
• Partner with Legal, Risk, and Operations to maintain high standards of governance and auditability.
• Serve as the enterprise marketing lead for M&A initiatives, ensuring seamless customer transitions and communications.
• Drive customer strategy for product changes and new feature launches, ensuring alignment with customer needs and business goals.
• Support strategic segment engagement for specialized offerings such as Huntington Honors, Teen Banking, and Caregiver Banking.
• Accelerate digital adoption through targeted engagement strategies and frictionless experiences.

Benefits

• Health insurance coverage
• Wellness program
• Life and disability insurance
• Retirement savings plan
• Paid leave programs
• Paid holidays
• Paid time off (PTO)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees