Customer Engagement & CDP Manager

Logitech • Bridgeport, CT

187d • $93,000 - $175,000 • Remote

About The Position

Logitech's E-commerce (DTX) team is seeking an experienced Customer Engagement & CDP Manager to lead efforts to unlock the full revenue potential of our Customer Data Platform (CDP). With multi-million-dollar growth revenue goals for the fiscal year, this role will drive personalized customer journeys, optimize engagement strategies, and align with Marketing and Commercial teams to meet ambitious financial targets through a best-in-class personalized shopping experience with tailored content. This high-impact position will be responsible for setting and delivering against revenue goals, managing a P&L connected to CDP initiatives, and ensuring Logitech maximizes both global scalability and regional value. The ideal candidate will bring deep years of experience in e-commerce, a strong background in CDPs (preferably Salesforce), and expertise in managing strategic metrics like customer lifetime value (LTV) and performance-based KPIs.

Requirements

• 10-15 years in e-commerce, with strong expertise in customer engagement, global operations, and driving long-term customer relationships.
• Advanced knowledge of Salesforce CDP, Sales Cloud, Service Cloud, Marketing Cloud, and data integration practices.
• Demonstrated ability to develop and execute strategic roadmaps, manage cross-functional teams, and prioritize goals effectively.
• Deep understanding of customer data flows, governance, and activation for personalized customer engagement campaigns.
• Experience integrating AI-driven tools into workflows for personalization, automation, and efficiency.
• Strong analytical skills for measuring LTV, optimizing touchpoints, and turning insights into scalable strategies.
• Experience managing large-scale e-commerce operations with multiple regions, languages, and cultural considerations.
• Familiarity with multi-channel engagement strategies, customer loyalty metrics, and revenue-driving frameworks.
• Proven ability to drive adoption of CDPs and related platforms across diverse teams and departments.

Responsibilities

• Own revenue targets directly tied to CDP activity, shaping strategies to achieve multi-million-dollar goals.
• Build, monitor, and manage budget for CDP initiatives, ensuring alignment with global e-commerce marketing and operational objectives.
• Collaborate with regional and global commercial teams to set financial goals and deliver strategies tailored to diverse customer bases and market dynamics.
• Take ownership of Logitech's CDP strategy, ensuring optimal adoption and driving efficiencies across global e-commerce operations spanning 130+ websites in over 20 languages.
• Develop and own the DTX CDP roadmap, aligning with Logitech's global objectives and identifying key milestones, dependencies, and compliance requirements.
• Partner with cross-functional teams (CRM, content marketing, paid media, and technical teams) to align data-driven strategies and ensure seamless collaboration focused on enhancing DTX goals and touchpoints.
• Build scalable frameworks for customer journeys and personalized experiences tailored to diverse regional needs, leveraging AI-driven automation to reduce costs and improve performance.
• Monitor progress, manage risks, and adjust the roadmap as needed to maintain accuracy and strategic relevance.
• Serve as the subject matter expert for Salesforce CDP, including Marketing Cloud, and Data cloud, as well as integrations with external systems.
• Lead the implementation and optimization of CDP workflows, ensuring seamless integration of data sources for a unified customer view across all platforms.
• Partner with Analytics team to implement data governance practices to ensure data privacy and security while adhering to corporate and divisional compliance policies.
• Incorporate AI technologies into CDP strategies to streamline processes, accelerate campaign speed, and generate personalized content at scale.
• Identify opportunities for automation and data intelligence to drive measurable improvements in efficiency across digital touchpoints.
• Continuously evaluate emerging technologies and trends to enhance CDP capabilities and maintain Logitech's competitive advantage in e-commerce innovation.
• Be a strong project manager to partner closely with CRM and content marketing teams to align CDP-powered strategies with overarching customer engagement and personalization goals.
• Act as the technical and strategic bridge between sales, marketing, IT, and other key teams, ensuring cross-functional collaboration on CDP initiatives.
• Operationalize personalized journeys to deepen long-term customer relationships that deliver sustained engagement and maximize lifetime customer value (LTV).
• Advocate for customer-centric decision-making across all interactions, ensuring every touchpoint aligns with broader goals for loyalty and retention.
• Focus on KPIs tied to efficiency across DTX touchpoints and lifetime customer value (LTV) metrics, ensuring strategies prioritize both immediate revenue opportunities and long-term growth.
• Partner with Analytics team to ensure operational efficiency, digital touchpoint effectiveness, and increasing lifetime customer value (LTV).
• Use Salesforce reporting tools to analyze CDP-driven initiatives and measure ROI, providing actionable insights to refine strategies through ongoing optimization.
• Continuously evaluate emerging technologies and industry best practices to improve long-term customer relationships and maximize revenue opportunities.

Benefits

• Comprehensive and competitive benefits packages
• Flexible working environments
• Support for physical, financial, emotional, intellectual, and social wellbeing

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Wholesale Trade Agents and Brokers