Are you passionate about Marketing and exploring the intersectionality between finances and health? Do you want an opportunity to make a strong and immediate impact that can be clearly tied to our business results and better outcomes for our customers? If so, this role may be the right fit for you. The Customer Communications Marketing Manager role is responsible for helping drive our bold ambition to be coming a Digital Customer Leader as well as executing against the engagement strategy to drive healthier outcomes for our business and our policy holders. This role is deeply focused on communicating with our customers in a clear, empathetic, and impactful way, ensuring that every interaction builds trust and strengthens relationships. A majority of the individual’s time will be spent collaborating with stakeholders from across the organization including Operations, Inforce, and the larger Marketing organization and developing and delivering on the tactical plans to drive adoption and engagement. This position is responsible for managing campaigns and “evergreen” marketing initiatives in both digital and traditional mediums, as well as understand how to optimize and drive results. The role is part of the larger John Hancock Insurance Marketing Team, which owns the strategy and execution for product launches, firm (B2B) relationships, sales enablement, Vitality member engagement, and life insurance inforce projects. The Insurance Marketing team is part of a larger marketing organization including Brand, Human Centered Design, Digital, Analytics and Integrated Production. The teams work closely together to tell the John Hancock story, create connected customer experiences, and demonstrate the business value of marketing. Please include a portfolio sample in your application for this role. The ideal candidate will have strong transferable skills in the health and financial space with a real passion for bringing engaging, best-in-class experiences to life for our customers. This means bringing an innovative mindset in driving engagement, adoption metrics and ultimately results. B2B2C experience and B2C expertise will be particularly useful in this role as it is heavily focused on not only our policy holders but an overall eco-system of care providers. Ability to work quickly and incorporate insight into the communications is a must.