Customer Campaigns Specialist

Sage Group-posted 27 days ago
Full-time • Mid Level
Hybrid • Atlanta, GA
5,001-10,000 employees
Professional, Scientific, and Technical Services
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In this role, you'll support the planning and execution of multi-channel customer marketing campaigns that directly influence retention, module adoption, renewals, and revenue for Sage Intacct (our B2B software product) in North America. This is hands-on, detail-focused execution role-coordinating campaign logistics, managing workflows, and ensuring customer marketing campaigns are measurable, on-brand, and aligned to revenue goals. You'll be the critical link between campaign strategy/planning and delivery. Location: Hybrid; 3 days of in-office collaboration from our Atlanta office (Ponce City Market) and 2 days from home.

  • Partner with the Sr. Performance Marketing Manager to execute integrated campaigns that drive customer engagement, retention, and cross-sell growth.
  • Manage end-to-end campaign logistics including creative briefs, asset management, content routing, and campaign setup in marketing automation tools.
  • Monitor campaign performance (email metrics, webinar attendance, conversion rates) and provide insights for optimization.
  • Ensure timely delivery and alignment across email, webinar, and digital marketing touchpoints.
  • Support campaigns aligned to key lifecycle moments: onboarding, adoption, renewal, and expansion.
  • Execute targeted nurture streams, customer newsletters, and retention programs.
  • Assist with customer communications tied to price uplift, product launches, and new module adoption.
  • Provide raw metrics to campaign managers that help track and report on customer engagement across lifecycle campaigns to identify churn risks or upsell opportunities.
  • Execute on content and creative requests in collaboration with internal teams and vendors.
  • Maintain the campaign asset library and assist with content tagging for reuse across regions and verticals.
  • Partner with Marketing Manager to maintain data accuracy in campaign lists and reports.
  • Be knowledgeable on KPIs such as MQLs, influenced pipeline, ARR impact, and module adoption metrics.
  • Contribute to campaign post-mortems and performance recaps for leadership visibility.
  • Support alignment between Marketing, Sales, and Customer Success by ensuring consistent messaging and timely handoffs.
  • Help coordinate internal enablement (briefs, recaps, decks) for Sales and Customer Success Managers to leverage in customer conversations.
  • Collaborate with other specialists and campaign managers to identify workflow efficiencies and apply marketing technology to optimize outputs.
  • 3 years of experience in marketing coordination or with marketing campaigns, ideally within B2B companies.
  • Hands-on experience with marketing automation and CRM systems (e.g., Marketo, Eloqua, Salesforce, HubSpot), including campaign setup, list management, and performance tracking.
  • Strong analytical skills with the ability to interpret campaign metrics (open rates, CTR, webinar data, pipeline influence) and contribute to optimization decisions.
  • Exceptional project execution and organizational skills, with demonstrated ability with prioritization to execute on multiple campaigns, deadlines, and management handoffs simultaneously.
  • Clear, professional communicator with strong attention to detail, able to understand brand alignment, accuracy, and quality across content, assets, and customer-facing touchpoints.
  • Competitive annual bonuses
  • Comprehensive health, dental, and vision coverage
  • 401(k) retirement match (100% matching up to 4%)
  • 32 days paid time off (22 personal days & 10 national holidays)
  • 18 weeks of paid parental leave (offered 1 year after the start date)
  • Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
  • Sage Foundation: 5 days paid yearly to volunteer
  • $5,250 tuition reimbursement per calendar year starting 6 months after the hire date
  • Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)
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