Customer Business Manager, Convenience Channel
About The Position
Reporting to a Director of Sales, you will design and implement sales programs for the convenience channel using analytics and market analysis to achieve assigned sales and profit targets. You will lead customer relationships across a nine‑state Midwest region, provide strategic direction to broker partners, and drive execution for iconic brands including Slim Jim, David, Bigs, Duke’s, and Andy Capp’s with customers such as Kwik Trip, MFA Oil, Sapp Bros, Amcon, and Core‑Mark Iowa. A Taste of Your Responsibilities Create and execute the annual business plan through the full business cycle to maximize sales and profit aligned with brand strategies and guidelines. Serve as the voice of the customer internally, advocating for the resources needed to drive success and win in the market. Analyze consumption data, shipment data, and internal financial metrics to develop strategies that support assigned volume and profit goals. Conduct market analysis to identify customer needs, measure opportunities, and propose financial plans for sales accounts. Manage development activities and coordinate volume and profit objectives across assigned customers. Prepare recurring sales reports that outline sales volume, potential growth, and opportunities for client base expansion. Develop and maintain strong customer relationships while serving as a primary point of contact for assigned accounts. Deliver sales presentations to customers in partnership with broker representatives and ensure consistent sales service. Communicate and track key performance indicators with internal teams and broker partners. Coordinate retail execution and support the creation and development of merchandising solutions. Manage administrative tasks related to account management, trade planning, and reporting. Travel regionally up to 30% of the time.
Requirements
- Bachelor’s degree required.
- Minimum of one year experience in a broker or sales analyst role with at least three years of related industry experience.
- Strong negotiation skills and a results‑driven sales mindset.
- Strong business and financial acumen, including business analytics, customer profit and loss (P&L) management, and trade planning and evaluation.
- Experience developing recommendations and solutions based on data gathered and analyzed from multiple systems.
- Experience managing trade spending and evaluating return on investment.
- Strong technical, reporting, and analytical skills.
- Proven problem‑solving skills in a fast‑paced, matrixed organization.
- Experience working with multiple account managers and sales leaders to prioritize and execute work initiatives.
Responsibilities
- Create and execute the annual business plan through the full business cycle to maximize sales and profit aligned with brand strategies and guidelines.
- Serve as the voice of the customer internally, advocating for the resources needed to drive success and win in the market.
- Analyze consumption data, shipment data, and internal financial metrics to develop strategies that support assigned volume and profit goals.
- Conduct market analysis to identify customer needs, measure opportunities, and propose financial plans for sales accounts.
- Manage development activities and coordinate volume and profit objectives across assigned customers.
- Prepare recurring sales reports that outline sales volume, potential growth, and opportunities for client base expansion.
- Develop and maintain strong customer relationships while serving as a primary point of contact for assigned accounts.
- Deliver sales presentations to customers in partnership with broker representatives and ensure consistent sales service.
- Communicate and track key performance indicators with internal teams and broker partners.
- Coordinate retail execution and support the creation and development of merchandising solutions.
- Manage administrative tasks related to account management, trade planning, and reporting.
- Travel regionally up to 30% of the time.
Benefits
- Comprehensive healthcare plans, wellness incentive program, mental wellbeing support and fitness reimbursement
- Great pay, bonus incentive opportunity, matching 401(k) and stock purchase plan
- Career development opportunities, employee resource groups, on-demand learning and tuition reimbursement
- Paid-time off, parental leave, flexible work-schedules (subject to your location and role) and volunteer opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
