Customer Advocacy & Success Manager
About The Position
Arrow International is the world’s #1 maker of charitable gaming products, including pull tabs, bingo paper, and cutting-edge electronic gaming systems. The company is experiencing rapid growth and is committed to fostering a winning culture built on teamwork, passion, and innovation. Employees are rewarded with profit-sharing, 401(k) matching, comprehensive benefits, and paid time off, including an additional bonus week every July. The Customer Advocacy & Success Manager is tasked with capturing, developing, and amplifying the real-world success stories of Arrow customers across all markets, specifically focusing on eTabs and Paper Pull Tabs. This role involves direct collaboration with charitable organizations, sales teams, and government affairs to highlight the positive impact of Arrow’s products on member engagement, revenue growth, and community support. The individual will act as the voice of the customer, transforming on-site experiences into compelling narratives that boost sales, strengthen regulatory relationships, and solidify Arrow’s leadership in charitable gaming.
Requirements
- Strong interpersonal and interviewing skills — ability to build rapport quickly in the field
- Natural storyteller with the ability to simplify complex ideas into compelling narratives
- Field-oriented, high energy, and relationship-driven; comfortable in fraternal and community settings
- Ability to translate customer experience into tangible business value
- Organized, self-directed, and KPI-focused with a bias toward action
- Collaborative mindset — works effectively across sales, marketing, and government affairs
Responsibilities
- Conduct regular on-site visits with VFWs, American Legions, Aeries, Moose, and other fraternal and charitable partners
- Interview club leadership, staff, and members to uncover: Revenue growth stories, Member engagement improvements, Community impact outcomes
- Capture testimonials, quotes, and real-life use cases that reflect the mission of Gaming for Good
- Develop customer success stories for sales presentations, social media and digital campaigns, and website and promotional materials
- Coordinate with the marketing team to produce: Video testimonials, Before/after performance stories, "Day in the Life” club features
- Align all messaging and content with Arrow’s overarching “Gaming for Good” brand narrative
- Partner with sales representatives on key accounts to identify strong story opportunities
- Provide sales with localized, relatable success stories to support: New Account Acquisitions, Competitive conversions, Organic growth conversations
- Attend ride-alongs and participate in key customer meetings to capture authentic insights
- Supply real customer stories to support regulatory discussions, legislative efforts, and community impact narratives
- Help position Arrow as a trusted partner in the charitable gaming space
- Document the economic and social benefits of eTabs adoption for use in advocacy initiatives
- Gather field insights on product performance, customer satisfaction, and competitive positioning
- Report trends and opportunities back to sales leadership, product teams, and operations
- Serve as a two-way conduit between the field and internal Arrow stakeholders
Benefits
- profit-sharing
- 401(k) matching
- great benefits
- paid time off—including a bonus week every July!
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
251-500 employees
