Customer Advocacy Specialist

Outreach

5d • $81,000 - $95,000 • Hybrid

About The Position

At Outreach, our customers are our best advocates and most important asset. Do you love designing creative programs that inspire customers to share their stories, reward their loyalty, and turn their success into compelling content? We're looking for a dynamic Customer Advocacy Senior Specialist to join our corporate marketing team and build a world-class advocacy engine across our customer base.
This is a high-impact, cross-functional role where you'll blend creative storytelling, relationship building, and strategic advocacy programs to drive measurable business outcomes. In this role, you will be responsible for building and managing incentivized customer advocacy programs, curating customer rewards and awards, and producing a steady pipeline of high-quality customer content - from case studies and videos to internal sales enablement assets. Partnering with sales, marketing, customer success, and product teams, you will identify, engage, and reward customers who elevate both our brand and our pipeline.
Location: We're open to remote within the US or hybrid at one of our office locations (Seattle, Atlanta).

Requirements

• 3+ years of agency experience in customer marketing or advocacy in B2B technology environment
• Experience producing a wide range of customer content - case studies, video scripts, internal sales slides, and testimonials - from concept through completion
• Exceptional written and verbal communication skills with strong attention to detail and a knack for storytelling
• Ability to build trusted relationships with customers and internal stakeholders, aligning advocacy efforts with business priorities
• Solid understanding of B2B marketing fundamentals and how customer stories drive trust, pipeline, and revenue
• Proven track record designing and running incentivized advocacy or loyalty programs, including gifting and recognition campaigns
• Customer-first mindset with a deep ability to understand customer goals, pain points, and what motivates them to advocate

Nice To Haves

• Experience with gifting platforms, reference management tools, and AI tools to streamline and scale advocacy operations

Responsibilities

• Design, launch, and manage incentivized customer advocacy programs that motivate participation through gifting, recognition, and exclusive experiences
• Produce and manage a robust library of customer content including case studies, video testimonials, blogs, podcasts, webinars, and speaking engagements
• Partner with customers to capture success stories and translate them into compelling assets for external marketing and internal sales enablement, including slides, one-pagers, and battlecards
• Build and maintain a centralized, searchable content repository accessible to Sales, Marketing, and Customer Success teams
• Manage end-to-end advocacy operations including intake, prioritization, approvals, fulfillment, and tracking across all programs
• Own and optimize a customer gifting strategy - selecting, sourcing, and fulfilling meaningful gifts that strengthen relationships and reward advocates at key moments in the customer journey
• Match Sales and Customer Success teams with the right customer advocates for RFPs, references, and live deal support
• Track and report on program performance - including advocate engagement, gifting ROI, content utilization, and impact on pipeline and sales velocity
• Proactively recruit new advocates and solve participation challenges to keep the program pipeline healthy and growing

Benefits

• Flexible time off
• 401k to help you save for the future
• Generous medical, dental, and vision coverage for full-time employees and their dependents
• A parental leave program that includes options for a paid night nurse, and a gradual return to work
• Infertility/ assisted reproductive services benefit
• Employee referral bonuses to encourage the addition of great new people to the team
• Snacks and beverages in the Office, along with fun events to celebrate
• Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed