US - Marketing Posting Template

Demandbase

31d

About The Position

Demandbase is seeking a Customer Advocacy & Community Marketing Senior Manager to lead and scale programs that turn customers into passionate advocates and build a thriving, engaged community around our brand.
In this role, you’ll own global customer advocacy and community initiatives—from customer stories and executive programs to online communities and influencer engagement. You’ll partner cross-functionally with Marketing, Sales, Customer Success, Product, and Social to create authentic, high-impact customer experiences that support brand, pipeline, and retention goals.

Requirements

• 10+ years of experience building and managing customer advocacy and/or community marketing programs in a B2B SaaS environment.
• Proven ability to influence and align large, cross-functional teams without direct authority
• Exceptional written, verbal, and presentation skills
• A creative, customer-first mindset with a passion for building meaningful engagement and memorable experiences
• Strong track record of launching new programs, testing novel approaches, and driving measurable impact
• Strong experience in generating and managing 3rd party review sites
• Tech savvy and have past experience utilizing CRM and customer communication tools across email and in-app platforms. Familiarity with Salesforce, Marketo, Churnzero, and Pendo is a plus.

Nice To Haves

• Having proficiency in customer marketing advocacy software such as Deeto, Slap5, User Evidence, and Gainsight will be a plus.

Responsibilities

• Own and scale customer advocacy programs by independently recruiting, engaging, and activating advocates to meet ongoing sales, marketing, analyst, and event reference needs.
• Deliver high-quality customer stories and proof points that represent Demandbase externally across campaigns, website content, sales enablement, owned events, industry tradeshows, and analyst research.
• Lead executive-level customer engagement through Customer Advisory Boards and customer recognition programs, serving as a trusted partner to senior customer stakeholders and internal executives.
• Drive third-party review strategy and execution across platforms such as G2 and Gartner to amplify the voice of the customer and strengthen Demandbase’s competitive positioning.
• Design and execute customer lifecycle gifting programs tied to onboarding, renewal, and advocacy moments that reinforce customer value and support retention outcomes.
• Grow and activate Demandbase’s customer community by partnering cross-functionally to increase membership, engagement, and peer-to-peer connection at scale.

Benefits

• Our benefits include options for up to 100% paid Medical and Vision premiums for employees, a flexible PTO policy, paid holidays, and access to mental health and wellness resources.
• We also provide a 401(k) with pre-tax, after tax, and roth options, as well as short-term/long-term disability, life insurance, and other great benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed