About The Position

As a Customer Advisor I , you will serve as a trusted partner supporting Mattel , translating retail and shopper data into actionable category strategies that help customer teams improve assortment, space, merchandising, and pricing decisions. In this role, you will collaborate cross‑functionally, bring insights to life through compelling storytelling, and support in‑market execution through store visits and audits—driving category growth for both Mattel and its retail partners.

Requirements

  • Bachelor’s degree preferred, or equivalent combination of education and relevant experience.
  • 1+ years of experience in category management, sales, business insights, analytics, or related CPG/retail roles.
  • Experience supporting client‑ or customer‑facing category initiatives , including data‑driven recommendations and in‑market execution.
  • Hands‑on experience with syndicated data platforms such as IRI and Nielsen / ACNielsen , with a solid understanding of data generation, maintenance, and application.
  • Strong proficiency in Windows‑based tools, including spreadsheets, presentations, databases, email, and reporting applications.
  • Ability to analyze complex datasets and translate insights into clear, compelling stories and customer‑ready recommendations.
  • Strong written and verbal communication skills, with confidence presenting insights to internal teams and external customers.
  • Proven ability to collaborate cross‑functionally with business managers, category managers, analytics partners (CSBI), and customer teams.
  • Comfortable working in a fast‑paced, matrixed environment and influencing outcomes through partnership.
  • Strong sense of ownership and urgency; proactive and accountable.
  • Collaborative, team‑oriented mindset with a consultative, sales‑minded approach.
  • Intellectual curiosity and creativity with the ability to uncover shopper, retailer, and category insights.
  • Highly organized with strong project management and prioritization skills.
  • Skilled in data‑driven storytelling, connecting macro trends to in‑store execution and category opportunities across the total store.

Responsibilities

  • Support category management execution for Mattel by helping implement category strategies, business insights initiatives, and customer‑ready recommendations that drive growth.
  • Build strong partnerships with Business Managers and Mattel stakeholders to develop and advance strategic category plans aligned with retailer and client objectives.
  • Participate in routine customer and market visits alongside business managers and Mattel partners to advance category initiatives, validate insights, and strengthen relationships.
  • Conduct store audits and field checks to evaluate assortment, shelf space, merchandising execution, and pricing across assigned categories; translate findings into actionable recommendations.
  • Support delivery of customer‑facing category management reviews by partnering with business managers and/or space technologists to prepare insights, analysis, and presentations.
  • Analyze, refresh, and maintain insights presentations for Mattel, ensuring data accuracy and a clear, persuasive story.
  • Maintain frequent internal and external communication with category managers, Mattel stakeholders, and key customer personnel to keep initiatives on track and remove roadblocks.
  • Coordinate with shared analytics partners ( CSBI ) to manage timelines and ensure base presentations are completed accurately and on schedule.
  • Partner with CSBI to manage and update syndicated databases used for Mattel, customer, and market reviews, ensuring clean and current data inputs.
  • Leverage syndicated and customer data sources (e.g., IRI, Nielsen/ACNielsen, POS, loyalty data) to generate insights that inform category recommendations and performance reviews.
  • Support additional team initiatives and continuous improvement efforts as assigned.
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