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The Customer Acquisition Specialist is responsible for developing and executing lead generation campaigns that align with customer acquisition costs (CAC) and break-even key performance indicators (KPIs). This role involves hands-on management of both online and offline marketing initiatives to generate Marketing Qualified Leads (MQLs) and drive new customer acquisition. The position is ideal for a proactive individual who can contribute to the company's growth and profitability while being involved in the day-to-day execution of marketing strategies.